India’s e-mobility start-up, VAAN Moto has recently launched its first exclusive e-bike (bicycle) lounge plus showroom at Atria Mall, Worli, Mumbai.
The company was globally launched at the famed EICMA motorcycle show in Italy held in November last year.
VAAN Moto focuses on implementing scientifically developed and environmentally sustainable products besides ensuring sustainable energy and recycling of products.
This exclusive e-bike lounge plus showroom is part of the company’s expansion plans for the major markets in the country.
Speaking at the launch, Jithu Sukumaran Nair, CEO, and Founder of VAAN Electric Moto Pvt. Ltd. said, “VAAN aims to be a premium lifestyle e-mobility brand from India going global and Mumbai is our first step towards that. In the next three months, we are planning to launch in Bengaluru, Chennai, Hyderabad, and Pune. Our plant at Ernakulam in Kochi can assemble 2,000 e-bikes a month, and are initially targeting sales of 8,000 to 10,000 e-bikes a year.”
VAAN Moto has partnered with leading players in this segment, including Benelli of Italy and Kiska of KTM from Austria. While VAAN Moto designs these electric bicycles, Benelli supplies components, and Kiska helps with the branding.
VAAN Moto launched two e-bike models – UrbanSport and UrbanSport Pro (limited edition) that feature a unisex compact frame, 20-inch wheels, detachable batteries, indicator lighting, etc.
These bikes can operate in three modes —normal pedaling, pedal-assist mode, and throttle mode.
VAAN has dealers in Portugal, Spain, and the Czech Republic.
The compact and powerful e-bike specifically designed for the young crowd also has all the comfort and advantages to attract middle age groups including those who need not be cycling enthusiasts.
“We are catering to the discerning young Indian population who is looking for a trendy, sustainable, and environmentally friendly solution to their everyday lifestyle needs. Most of us today are health conscious and the global pandemic saw people going back to bicycling as a healthy option. But for some cycling may be tedious, and that’s where our e-bikes help overcome the challenge.” Kapil Garg, Chairman, and MD, Oilmax Energy Pvt. Ltd. said during the launch.
As part of the company’s efforts to make its presence stronger, VAAN has signed a dealership pact with Cosmos Sports for setting up nine showrooms and service centers across Kerala and made arrangements to deploy e-bikes in five-star hotels and resorts in Kerala, Tamil Nadu, Karnataka, Puducherry, and Andaman.
VAAN has tied up with Casino Group Hotels, Mahindra Holidays, Leela, and Zuri Resorts and talk is in progress with Niraamaya Group.