Tata Motors Passenger Vehicles (TMPV), one of India’s leading automotive manufacturers, has announced a major milestone as the Tata Nexon became India’s No. 1 selling car in September 2025. Building on its legacy of safety, performance, and innovation, Tata Motors has now enhanced the Nexon lineup with Advanced Driver Assistance Systems (ADAS) and introduced the exclusive Red #DARK edition, further strengthening its appeal across petrol, diesel, and CNG variants.
Nexon Sets New Benchmark in Safety with ADAS
Having pioneered the safety revolution in India, the Nexon was the first car in the country to receive a 5-star safety rating, and it continues to be the only SUV with dual 5-star ratings from both GNCAP and BNCAP. The new ADAS suite enhances driver awareness, improves reaction times, and helps prevent collisions, making journeys safer for everyone on the road.
Key ADAS features include:
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Forward Collision Warning (FCW): Audio-visual alerts for potential front-end impacts.
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Autonomous Emergency Braking (AEB): Automatic braking if the driver fails to respond.
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Lane Departure Warning (LDW): Alerts drivers drifting out of their lane unintentionally.
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Lane Centring System (LCS): Maintains precise lane positioning.
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Lane Keep Assist (LKA): Gentle steering corrections to support lane discipline.
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High Beam Assist (HBA): Optimises headlight intensity for night driving.
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Traffic Sign Recognition (TSR): Detects and displays key road signs for driver awareness.
Introducing the Nexon Red #DARK Edition
To celebrate its sales success, Tata Motors launched the Red #DARK edition, available across petrol, diesel, and CNG variants starting at ₹12.44 lakh (ex-showroom, India). This edition features red-themed exterior and interior accents, including a piano black grille, roof rails, and skid plates, creating a bold, stealthy aesthetic.
Inside, the Granite Black cabin with red highlights offers a premium experience with red leatherette ventilated front seats, diamond quilting, contrast stitching, a red-accented dashboard and center console, and #DARK-embroidered headrests. Additional luxury features include a rear sunshade and a customised infotainment interface.
Pricing and Variants
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Fearless +PS DCA ADAS: ₹13.53 lakh
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Red #DARK Petrol MT: ₹12.44 lakh
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Petrol DCA with ADAS: ₹13.81 lakh
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CNG MT: ₹13.36 lakh
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Diesel MT: ₹13.52 lakh
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Diesel AMT: ₹14.15 lakh
Commenting on the Milestone
Mr Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said:
“Since its launch in 2017, the Nexon has redefined the SUV segment in India with bold design, thrilling performance, and uncompromised safety. Becoming India’s No.1 selling car in September 2025 is a testament to the trust and preference of our customers. With the introduction of ADAS and the Red #DARK edition, we continue to provide advanced features, premium styling, and multiple powertrain options, making the Nexon the preferred choice across the country.”
Tata Nexon: Leading India’s SUV Segment
The Nexon continues to set benchmarks in safety, performance, and style, offering customers a modern, feature-rich, and aspirational SUV experience. With ADAS and the Red #DARK edition, Tata Motors reinforces its commitment to innovation, safety, and customer satisfaction, solidifying the Nexon’s position as the uncontested leader in India’s automotive market.
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