Home » Automotive Display Embedded in Swarovski Crystal Exhibited at CES 2024

Automotive Display Embedded in Swarovski Crystal Exhibited at CES 2024

by Aishwarya Saxena
CES 2024

Continental has been exhibiting its Crystal Center Display for the first time at the Consumer Electronics Show (CES) 2024.

In a world-first, the premium automotive display is fully embedded in stylish crystal housing – opening up completely new possibilities to integrate minimalist luxury into car interiors with its frameless and semi-transparent look.

The 10-inch display is based on the latest microLED technology that enables unprecedented levels of brightness and contrast. The image-generating microLED panel is suspended in an artfully composed crystal body, creating the illusion that the content displayed is floating.

The unique combination of the automotive display and real crystal was developed in collaboration with Swarovski Mobility. For this solution, the technology company Continental was honored with a CES Innovation Award Honoree for outstanding product design.

“With the Crystal Center Display as a key component, we want to turn the world of interior design on its head and create an innovative focal point for premium vehicles of the future – one that grabs attention and stirs emotions. We are moving away from the straightforward display of information and elevating it to a highly personalized user experience,” said Boris Mergell, head of the User Experience (UX) business area in Continental.

The three-dimensional crystal form turns heads with its unique facet cut developed in-house by Swarovski Mobility and underlines the elegant appearance of the Crystal Center Display. The eye-catching arrangement of the central information display gives automotive designers exciting new ways to interpret the minimalist aesthetic in luxury car interiors.

“The Crystal Center Display is the result of a combination of production and process technologies which together with Continental we implemented into an innovative new design element – one that is as impressive visually as it is technically,” explained Peter Widmann, Senior Vice President B2B and Managing Director at Swarovski Mobility. He continued: “In this way, our crystal becomes much more than just an interior design element – users experience it as a key interaction interface in the vehicle.”

The symbiosis of premium crystal and leading-edge display technology was a big hit when the Crystal Center Display debuted at the Consumer Electronics Show (CES) 2024 in Las Vegas. The world-first technology company Continental was short-listed as a CES 2024 Innovation Award honoree in the category of “vehicle tech & advanced mobility”. The jury was impressed by the innovative and minimalist design combined with the technical features of the display.

Continental will showcase its latest technologies at a private structure exhibit in Central Plaza across from the Las Vegas Convention Center from Tuesday, January 9 through Friday, January 12. The technology company has numerous solutions that highlight mobility innovations, from the road to the cloud.

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