Ather Energy, India’s third-largest e-two-wheeler OEM with a 12% market share, is poised to launch its Family Scooter Rizta on Community Day.
It is likely to sit above its base variant, the Ather 450 S, which is priced around the Rs 1,10,000 mark and under the Rs 1,30,000 price bracket, according to people familiar with the company.
Ather Energy’s co-founder and CEO, Tarun Mehta, announced the company’s new name, “Rizta,” on the microblogging platform X on Friday. The Rizta is a family scooter that the EV manufacturer plans to use to expand its addressable market. It will compete with the TVS iQube, Hero Vida V1 Pro, and Bajaj Chetak in the sub-Rs 1.3 lakh category, taking into account the benefits of the FAME 2 subsidy.
“Ather Rizta—the one for your family,” Mehta said on X. We will be significantly improving our comfort and safety using Rizta. The reputation for quality and dependability that Ather’s other products have earned will likewise be upheld by Rizta. At the 2024 ACDC 24—Ather Community Day Celebration—we will reveal “Ather Rizta.”
Ather Rizta is sure to pique the interest of electric vehicle enthusiasts and families alike, he said, adding, “Stay tuned for additional updates as Ather Energy prepares for an electrifying 2024.” Tarun said this while teasing the vehicle’s release without providing an exact date.
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