As part of its entry into the Indian electric vehicle (EV) market, Yamaha is getting ready to introduce an electric scooter there.
The idea has been in the works for a year as a collaborative endeavour between Yamaha’s Indian and Japanese branches.
The company’s goal is to develop a unique product that reflects Yamaha’s three main principles: style, speed, and performance.
It is anticipated that the next electric scooter would be a tough model made especially for the regional market.
Yamaha made a significant ₹332 crore investment in the Indian EV startup, River Mobility, in 2023.
This move underscores Yamaha’s commitment to its EV operations in India and its confidence in the potential of this market.
Despite acknowledging the current lack of profitability in the EV sector, Yamaha views this partnership as a strategic step toward enhancing its understanding of EV technology.
The upcoming e-scooter has been specifically designed for the Gen Z demographic, aged between 18 and 25.
This age group is increasingly becoming a key target market for EV manufacturers due to their heightened environmental awareness and tech-savvy nature.
However, Yamaha is cautious about launching its electric scooter too early in a competitive market, fearing it could disrupt their existing network and impede sales.
Despite its focus on electric vehicles, Yamaha will continue to manufacture Internal Combustion Engine (ICE) motorcycles and scooters, which currently make up 70-80% of its sales.
The company plans to introduce one or two electric models by 2030.
Yamaha also sees potential in ethanol and biofuel as alternatives for reducing vehicle emissions.
The company is currently formulating its new plan for 2025-27, which will outline strategies for introducing electric models in India.