Home » ID. AERO Concept Caters to First Time Buyers in China

ID. AERO Concept Caters to First Time Buyers in China

A version of the Volkswagen ID. AERO concept will go into production for the Chinese market in the second half of 2023.

by Aishwarya Saxena

German automobile giant Volkswagen Group has recently revealed its ID. AERO concept in China.

Volkswagen ConceptThe ID. AERO concept was slated to serve as the inspiration behind the automaker’s flagship EV, and first-ever global all-electric sedan, next year.

A version of the Volkswagen ID. AERO concept will go into production for the Chinese market in the second half of 2023.

The automaker hasn’t announced a price but said the sedan will deliver an estimated range of up to 385 miles based on the European WLTP test cycle.

“The ID. AERO belongs to the high-volume, mid-size sedan segment,” Stephan Wöllenstein, CEO of Volkswagen China Passenger Cars Brand, said in a statement. “The concept has a progressive, stylish and aerodynamic design, yet doesn’t compromise on roominess.”

“You just fundamentally can’t compete on a cost basis with that approach,” said Mark Wakefield, the Detroit-based global co-leader of AlixPartners’ automotive and industrial practice. “To hit that mass market, it needs to be a ground-up EV design.”

The car is geared toward China’s fastest-growing segment: young, first-time car buyers. As such, the ID. AERO’s sporty silhouette flaunts a wide-body and coupe-style rear three-quarter design and a hair-raising drag coefficient of .23.

Volkswagen also designed the ID. AERO concept to cater to this segment’s desire for luxury on a mass-market budget, using high-end headlights, LED taillight clusters and a high-gloss black roof to create a luxury feel.

The ID. AERO concept demonstrates the flexibility of Volkswagen Group’s MEB (Modular Electric Drive Matrix) architecture to build EVs across its portfolio of brands.

The flexible modular system can be adapted for a range of vehicles, from hatchbacks to the ID. BUZZ van.

About 30% of VW Group’s EVs are based on the MEB.

The automaker expects that share to surge to more than 80% by 2025.

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