Tesla has announced an exclusive benefit for its Cybertruck Cyberbeast Foundation Series customers, offering free lifetime Supercharging on purchases and leases made directly from inventory. The offer went live on February 28, 2025, and is available only for vehicles delivered under Tesla’s official sales channels.
This move marks the return of one of Tesla’s most iconic perks—unlimited Supercharging—which was last offered on select Model S and Model X variants several years ago. By reintroducing the benefit, Tesla hopes to strengthen its brand appeal and accelerate adoption of its premium electric pickup.
Terms and Conditions of the Offer
The lifetime Supercharging is strictly tied to the original owner’s Tesla account and cannot be transferred if the vehicle is sold. Key restrictions include:
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Not applicable to fleet or business orders.
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Excludes vehicles used for commercial services such as ride-hailing or delivery.
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Tesla reserves the right to revoke benefits for “excessive charging” or misuse.
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Customers remain responsible for any idle fees or unpaid Supercharger costs.
These conditions ensure that the incentive remains targeted at individual customers rather than high-mileage commercial operators.
Tesla Responds to Weakening Demand
Tesla’s decision to add this incentive comes at a time when the Cybertruck’s demand has slowed compared to early expectations. Despite being the best-selling electric pickup truck in the U.S., the Cybertruck’s sales volume has fallen below market forecasts.
To stimulate interest, Tesla has rolled out multiple incentives, including discounts on select inventory and now, lifetime Supercharging. Analysts suggest that this strategy is aimed at boosting sales of the premium Cyberbeast trim, which carries the highest profit margins.
Competitive Strategy in the EV Market
The EV pickup segment has become increasingly competitive, with players like Ford F-150 Lightning, Rivian R1T, and upcoming models from legacy automakers vying for market share. Free Supercharging not only reduces the long-term cost of ownership but also reaffirms Tesla’s advantage with its expansive Supercharger network, widely regarded as the most reliable in North America.
By reintroducing this popular perk, Tesla positions the Cybertruck Cyberbeast Foundation Series as a more attractive option for premium buyers who value both performance and charging convenience.
Looking Ahead
Industry experts believe that if this strategy succeeds, Tesla may extend similar offers to other high-margin models in the future. For now, the Cybertruck Cyberbeast Foundation Series remains the only model to feature the lifetime Supercharging incentive, making it one of the most exclusive benefits currently offered in Tesla’s lineup.