Schaeffler India, a leader in motion technology, delivers advanced solutions across automotive and industrial sectors. With a strong focus on innovation, the company drive efficiency, safety, and performance through cutting-edge products and technologies. Committed to advancing mobility solutions, Schaeffler India leverages its expertise in electric mobility, digitalization, and automation. Its dedication to innovation and sustainability extends to reducing emissions, enhancing energy efficiency, and supporting local manufacturing, aligning with the ‘Make in India’ initiative. Schaeffler India’s manufacturing facilities and R&D centers are strategically located to serve both domestic and international markets, contributing significantly to the country’s industrial growth and technological advancement. This commitment to excellence and technological advancement positions Schaeffler India as a key player in shaping the future of mobility and industrial processes in India.
In a recent interview, Abdullah interacted with Madhurisha Vippatoori, Vice President (R&D) & CTO, Schaeffler India in which she discuss the role played by innovation in growth strategy, foster a culture of innovation, new technologies and solutions that Schaeffler is developing to meet the specific requirements of the Indian automotive market, company’s success in the Indian market during the most recent quarter, Schaeffler’s developments to meet the changing demands of sectors like automobiles, airplanes, and industrial machinery, company’s role in advancing electric mobility with its motion technology solutions, the role played in promoting innovation and technical breakthroughs in the Indian component manufacturing industry.
What role does innovation play in Schaeffler India’s growth strategy, and how does the company foster a culture of innovation?
Innovation is central to our growth strategy, reflecting its commitment to addressing the dynamic needs of both the automotive and industrial sectors. At Schaeffler, the systematic innovation process is essential for driving our innovation projects effectively and efficiently. Transparency in decision-making stages and a creative yet systematic process design is crucial. Our innovation projects follow three essential steps, utilizing specialized methods for analysis, creativity, assessment, and decision-making. Interdisciplinary teams from various market sectors and functional units collaborate under the guidance of Corporate Innovation Management.
In the first phase, we create a technology roadmap by identifying search fields by analyzing competencies, product portfolios, trends, customer requirements, and strategic objectives, with a strong focus on the customer’s voice. The second phase is largely about creating a strategic dialogue that is a medium-term term to focus on aspects to develop innovative solutions. Finally, in the third phase, we evaluate innovation projects more from an Execution Program where we focus on an implementation perspective by preparing business sketches that provide integrated market and engineering analyses, comparing costs and benefits. This process transforms technical ideas into prioritized business ideas for further development.
As the industry transitions towards multiple fuel technologies and electric vehicles (EVs), our company is poised to offer cutting-edge solutions that align with these advancements. This adaptability is crucial for maintaining competitive advantage and ensuring customer satisfaction amidst rapidly changing market conditions.
Our company fosters a culture of innovation by leveraging several key practices. Firstly, it emphasizes the importance of cross-functional teams. By bringing together diverse expertise and perspectives, the company ensures a holistic approach to problem-solving and product development. This collaborative environment encourages the exchange of ideas and fosters creativity, leading to innovative solutions that might not emerge in siloed settings.
Moreover, we cultivate out-of-the-box thinking. Employees are encouraged to challenge conventional methods and explore novel approaches. This mindset is critical for driving innovation, as it pushes the boundaries of what is possible and leads to the development of unique, sustainable product lines.
Recognition programs also play a significant role in promoting innovation at Schaeffler. By acknowledging and rewarding innovative ideas and achievements, the company motivates its employees to continuously seek improvements and contribute to its innovative culture. These programs create an environment where innovation is valued and pursued vigorously.
Furthermore, the fast-evolving needs and growing demands of customers act as a catalyst for innovation at Schaeffler India. This customer-centric approach ensures that the solutions developed are not only innovative but also relevant and responsive to market demands.
In conclusion, innovation is ingrained in Schaeffler India’s operations and growth strategy. By fostering cross-functional collaboration, encouraging creative thinking, recognizing innovative efforts, and staying responsive to customer needs, our company continues to drive its growth and maintain its leadership in the industry.
What new technologies or solutions is Schaeffler developing to meet the specific requirements of the Indian automotive market?
As a motion technology company, we aim to pioneer solutions in e-mobility, autonomous driving, and connectivity to meet the specific requirements of the Indian automotive market. Recognizing the unique challenges and opportunities presented by India’s dynamic automotive landscape, we are focusing on reducing emissions and resource consumption. This effort is driving innovations in lightweight materials, fuel efficiency technologies, and circular economy practices, in collaboration with domestic and global partners.
One of our primary areas of development is in future efficient and electric powertrains. As India moves towards stricter emissions regulations and a greater emphasis on sustainability, our advancements in electric vehicle (EV) technology are crucial. We are developing high-performance electric motors and efficient battery systems tailored to the needs of Indian consumers, who require cost-effective and robust solutions suitable for local conditions. Additionally, our work on hybrid powertrains bridges the gap between traditional internal combustion engines and full electric systems, offering an immediate reduction in emissions and improved fuel efficiency.
Innovative chassis systems are another focus area. Our advanced chassis technologies enhance vehicle performance and safety while optimizing weight and material usage. These systems not only improve driving dynamics but also contribute to the overall efficiency of the vehicle. By incorporating lightweight materials and smart design, we are able to reduce the overall weight of the vehicles, which in turn lowers fuel consumption and emissions.
Overall, our commitment to innovation in these areas not only supports the growth of the Indian automotive market but also aligns with global sustainability goals. By leveraging our expertise and working closely with local partners, we are well-positioned to deliver cutting-edge solutions that meet the specific demands of Indian consumers while contributing to a greener future.
What variables influenced Schaeffler’s success or problems in the Indian market during the most recent quarter?
Our performance in the Indian market during the most recent quarter was significantly influenced by a combination of growth drivers and external challenges. One of the key success factors for Schaeffler was across-sector growth, which included strategic new business acquisitions and maintaining a robust project pipeline. By diversifying its portfolio and securing new projects, we managed to capture a broader market share and enhance our revenue streams. This strategic approach allowed Schaeffler India to leverage growth opportunities across various sectors, thereby mitigating the risk of dependency on any single market segment.
Furthermore, the company’s success can be attributed to its focus on innovation and technology-driven solutions, which aligned well with the increasing demand for advanced automotive and industrial components in India. This emphasis on innovation helped Schaeffler differentiate itself and cater to the evolving needs of its customers.
However, Schaeffler also faced several challenges that are common across the industry. Supply chain disruptions and geopolitical uncertainties added layers of complexity.
Like other players in the industry economic headwinds, also posed certain challenges. Despite these hurdles, Schaeffler’s strategic focus on sector diversification, innovation, and maintaining a healthy project pipeline helped it navigate the complexities of the Indian market. The company’s ability to adapt to external challenges while capitalizing on growth opportunities played a crucial role in its performance during the most recent quarter.
How does Schaeffler develop to meet the changing demands of sectors like automobiles, airplanes, and industrial machinery?
We are a leading motion technology company; our strength is in strategically identifying customer pain points and anticipating future needs. Across automotive and industrial sectors, we closely examine customer challenges, such as the need for increased efficiency, reduced emissions, and enhanced reliability. By understanding these pain points, Schaeffler tailors its innovations to offer targeted solutions, such as advanced bearing systems and electric mobility components.
Anticipating future needs is another critical strategy for us. The company invests in cutting-edge research and development to foresee industry trends and technological advancements. This proactive approach ensures that Schaeffler not only meets current demands but also stays ahead of future market requirements, providing customers with next-generation products and solutions in motion technology.
Monitoring market disruptions is integral to Schaeffler’s strategy. By keeping a pulse on technological shifts and regulatory changes, Schaeffler ensures its product portfolio is always ready to address emerging challenges. This readiness allows the company to swiftly adapt and provide timely solutions, maintaining its competitive edge.
Furthermore, Schaeffler positions itself as a design partner, collaborating closely with customers for both short-term projects and long-term developments. This partnership approach fosters innovation and ensures that the products developed are precisely aligned with customer needs, thereby driving mutual success and long-lasting relationships. Through these strategies, Schaeffler remains at the forefront of industry evolution.
What role does Schaeffler play in advancing electric mobility with its motion technology solutions?
Our company is a key player in advancing electric mobility through its comprehensive range of motion technology solutions, designed to address all aspects of electric vehicle (EV) needs. As a leader in motion technology, we provide innovative solutions across various domains essential for the development and efficiency of electric mobility.
In the area of energy generation, Schaeffler’s bipolar plates for fuel cells play a crucial role in generating clean energy. These components are vital for fuel cell technology, which is becoming increasingly important in the EV landscape. Additionally, Schaeffler’s 3-in-1 electric axle systems integrate the electric motor, power electronics, and transmission into a single unit, offering high efficiency and compact design for electric vehicles.
Battery management systems (BMS) are another critical area where Schaeffler excels. These systems ensure optimal battery performance, longevity, and safety by monitoring and managing battery cells effectively. Furthermore, Schaeffler’s advanced thermal management solutions help maintain the ideal operating temperature of batteries and other electronic components, ensuring efficiency and reliability.
By covering these essential areas—energy generation, power transmission, drive systems, and thermal management—Schaeffler’s motion technology solutions comprehensively support the advancement and adoption of electric mobility. Our expertise in engineering and innovation positions us as a pivotal contributor to the sustainable transportation ecosystem.
What role does Schaeffler play in promoting innovation and technical breakthroughs in the Indian component manufacturing industry?
Our company plays a pivotal role in driving innovation and technical breakthroughs in the Indian component manufacturing industry, particularly as the sector gears up for a transition towards multiple fuel technologies and electric vehicles (EVs). With global governments advocating for cleaner mobility solutions, there is a burgeoning demand for components that enhance fuel efficiency and reduce emissions.
Schaeffler India is at the forefront of this shift, providing advanced solutions such as e-axles, battery thermal management systems, and lightweighting technologies specifically designed for EVs. Additionally, the company supports hybrid and CNG vehicles, underscoring its dedication to a diverse range of fuel technologies. This comprehensive approach not only bolsters Schaeffler’s market position but also propels the entire industry towards a more sustainable future.
Despite these advancements, significant challenges remain. The lack of adequate charging infrastructure and persistent consumer concerns regarding range anxiety continue to impede widespread EV adoption. Addressing these issues requires concerted efforts across the industry, including collaboration among manufacturers, government bodies, and other stakeholders. By working together, these entities can develop robust solutions to facilitate a smoother transition to electric and alternative fuel vehicles, thereby fostering a greener and more efficient transportation ecosystem.
How does Schaeffler ensure quality and reliability in its products manufactured in India?
We ensure quality and reliability in our products manufactured in India through a meticulous and comprehensive approach. Starting from the feasibility and concept studies, our company either develops its own products or customizes them to meet specific customer needs. This tailored approach ensures that the initial design is robust and precisely aligned with customer requirements.
Key Performance Indicators (KPIs) for quality and reliability are established from the initial design stage. These KPIs guide the entire development process, ensuring that the products meet the highest standards. A rigorous design review process is in place to identify and rectify any potential issues early. This process includes thorough verification and validation, adhering to Schaeffler’s stringent standards as well as customer-specific testing protocols and compliance with relevant country-specific regulations.
The commitment to quality and reliability extends into the serial production phase. Schaeffler closely monitors all manufacturing process parameters for each product. This continuous oversight ensures that any deviations are promptly addressed, maintaining the integrity and performance of the products. By integrating these stringent quality assurance measures throughout the product lifecycle, Schaeffler delivers reliable and high-quality products that meet both global and local standards.
How does Schaeffler collaborate with automakers to advance sustainability goals and address environmental challenges?
We collaborate with automakers to advance sustainability goals and address environmental challenges through a multifaceted approach. By providing sustainable products and solutions, Schaeffler India supports its customers in achieving their sustainability objectives. The company offers energy-efficient products and services that help reduce carbon footprints, contributing significantly to the automotive industry’s environmental goals. Schaeffler also works closely with automakers to optimize manufacturing processes, further enhancing efficiency and sustainability.
In addition to providing advanced products, our company shares its extensive knowledge and expertise with automakers. This is facilitated through combined workshops and training programs, ensuring that best practices in sustainability and environmental management are effectively communicated and implemented. These collaborative efforts enable automakers to adopt innovative techniques and technologies that drive sustainability.
Furthermore, Schaeffler engages in bearing refurbishment and remanufacturing across various sectors. These practices not only extend the lifecycle of critical components but also reduce waste and the need for new raw materials, aligning with circular economy principles. Through these comprehensive efforts, Schaeffler demonstrates a strong commitment to supporting automakers in overcoming environmental challenges and advancing their sustainability goals.