PURE EV has announced a joint venture with Pragmatic Design Solutions Ltd (PDSL), UK.
With a shared vision to transform electric mobility and affordability of transport, PURE EV and PDSL (UK) are collaborating to cater to the evolving needs of consumers internationally. PDSL has been delivering leading-edge engineering and digital technology solutions since 2010, for clientele like OEMs Jaguar Land Rover, Aston Martin, Volkswagen, Bentley, Lotus, McLaren, Rivian, VInFast, Polestar, Volta Trucks, Panasonic and LG.
PURE EV and PDSL have a roadmap to develop a high-performance electric 2-wheeler on a solid-state battery technology platform, targeting both international and Indian markets. The revolutionary 2-wheeler will seamlessly integrate advanced technology with sustainable design principles, with a mileage of 250 KM, top speed of 100+ KMPH, and an AI-based power-train platform offering user-friendly troubleshooting and a fast on-board charger.
The joint venture, which is set to attract £30 – 40 million investment, will be set up at the Coventry University Technology Park, UK. Coventry and the wider West Midlands region is known as a world-leading automotive hub including for electric vehicle (EV) technology.
This strategic alliance brings together PURE EV’s expertise in battery and electric vehicle design with PDSL’s distinguished engineering services by onboarding the global supply chain to the distribution network. The product will be equipped with new-age battery technology, a dynamic powertrain and advanced software features. The development of the product has begun, and the launch will be planned for early 2025.
Commenting on the collaboration, Rohit Vadera, CEO, of PURE EV, said: “Having tasted success in the electric 2-wheeler commuter segment, PURE EV is excited to be entering the premium scooter segment. At PURE EV, we have continuously strived to push the boundaries of electric mobility, leveraging our robust R&D capabilities to deliver cutting-edge solutions to our customers. By joining forces with PDSL UK, we are poised to unlock new opportunities and bring to market products that not only meet but exceed the expectations of our customers. We aim to develop a premium product in every aspect that would be accepted in India and selected countries in the international market, and a joint venture with PDSL is the right step toward achieving this goal.”
Steve Simplay, Director of Manufacturing Supply Chain Solutions (MSME) at PDSL, said: “Located in the heart of West Midlands, PDSL will leverage its unmatched electrification engineering and supply chain capabilities to bolster the future growth of PURE EV, through the establishment of a newly created Joint Venture for Research & Development. PDSL is currently supporting several electric vehicle OEMs through the electrification journey and will support the development of solid-state batteries. With a robust portfolio boasting over 120+ IP filings, PURE EV already operates a network of more than 150 outlets with a vision of extending the business globally through expertise from PDSL. Together, we anticipate delivering even more innovative electric mobility solutions to customers, while concurrently developing a robust agile supply chain to facilitate future growth and expansion.”
Ned Jolic, Sr Manager at PDSL. said: “We at PDSL UK are excited to ignite this game-changing partnership to help revolutionize electric mobility by supporting the development of cutting-edge solid-state electric vehicle batteries. The collaboration blends PURE EV’s innovative prowess in electric vehicle design with PDSL UK’s engineering excellence, targeting a product that redefines performance and sustainability. The joint venture sets the stage for a transformative journey towards affordable, high-performance electric mobility, driving the future of transportation both in India and on the global stage.”
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