Leading electric vehicle manufacturer, Ola Electric has announced its plans to establish up to 200 “EV Centres” in India.
And some of the initial EV centres have already been set up in 20 cities.
These EV centres will be physical spaces where interested buyers will be able to analyze the product in the real world.
Ola plans to alleviate the problem of the not providing a physical experience to the buyer. The brand had opted for a unique strategy to sell its scooters.
These EV centres will help the brand to fill some gaps in the selling process. Currently Ola Electric sells Ola S1 and Ola S1 Pro in India.
According to Ola, the EV centre has been built to help buyers make the final purchasing decision. These are curated spaces for all things related to the Ola S1.
Ola claims that each of the EV Centres are equipped with brand champions who are ready to help the buyer with detailed information about the scooter, the services and the buying process.
The company will be offering a demo for the Ola S1 and Ola S1 Pro e-scooter. The demo can also include a test ride.
The buyer will be able to experience features like Hypermode, Music, Navigation and more. They’ll also be able to see the 10 different colour options in real-time.
At the Ola EV centres, the buyer will also be able to find out the most suitable financial option to purchase the scooter. Ola will also be assisting finance partners regarding the easy EMI options.
The purchase process won’t be changing even with the EV centres in place. Ola will continue to use the online model to take orders and bookings from buyers.
What the EV centres will help with is guiding the buyer with the entire process to place the order and make the payment.
Ola claims the buyers will also be informed about the delivery, post-sales care, and maintenance.