Ola Electric, India’s largest pure-play EV manufacturer, has announced its new campaign, “Ola Celebrates India”, ahead of the festive season. As part of this initiative, the company has rolled out the Ola Muhurat Mahotsav, offering scooters and motorcycles at never-before-seen prices starting from ₹49,999 for a limited nine-day period beginning September 23.
Under the Muhurat Mahotsav, select models will be available at significantly reduced prices. The S1 X (2 kWh) and Roadster X (2.5 kWh) will be offered at ₹49,999, while the S1 Pro+ (5.2 kWh) and Roadster X+ (9.1 kWh), both equipped with Ola’s advanced 4680 Bharat Cell battery packs, will be priced at ₹99,999. Units will be limited and sold on a first-come, first-served basis, with daily Muhurat time slots revealed on Ola’s social media platforms.
Commenting on the launch, an Ola Electric spokesperson said,
“With Ola Celebrates India, we are bringing together progress, culture, and accessibility in a way that resonates with the festive spirit. The Muhurat Mahotsav is not just about attractive prices—it is about making world-class EVs accessible to Indian households while celebrating modernity rooted in our identity.”
Through the campaign, Ola highlights its belief that India’s modernity must be defined by rediscovering and reactivating the Indian way of progress. The company said the initiative is also a tribute to India’s values, symbols, and aspirations that shape how the nation moves, innovates, and celebrates.
Ola currently offers a wide range of scooters and motorcycles in its portfolio. The S1 Gen 3 lineup includes the S1 Pro+ in 5.2 kWh and 4 kWh configurations and the S1 Pro in 4 kWh and 3 kWh options, priced between ₹120,999 and ₹169,999. The mass-market S1 X series starts at ₹81,999 for the 2 kWh variant. On the motorcycle side, the Roadster X series ranges from ₹99,999 for the entry-level 2.5 kWh model to ₹127,499 for the Roadster X+ (4.5 kWh).
At its annual Sankalp event earlier this year, Ola also unveiled vehicles powered by its in-house developed 4680 Bharat Cell, beginning with the S1 Pro+ (5.2 kWh) and Roadster X+ (9.1 kWh), priced at ₹169,999 and ₹189,999, respectively, with deliveries set for Navratri 2025. Additionally, the company announced its entry into the sports scooter category with the S1 Pro Sport, available with 5.2 kWh and 4 kWh battery packs, starting at ₹1,49,999, with deliveries beginning in January 2026.
With the launch of Ola Celebrates India and Muhurat Mahotsav, the company aims to make electric mobility more accessible during the festive season while strengthening its position in India’s growing EV market.