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      Mahindra Launches All New Vision Thar.e

      Aishwarya SaxenaBy Aishwarya SaxenaAugust 16, 2023 News 2 Mins Read
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      Mahindra Electric Automobiles Limited (MEAL) has introduced “Vision Thar.e” at its signature Futurescape event in Cape Town, South Africa.

      Vision TharThe Thar.e is more than an electric evolution of the legendary off-roader, the press release noted.

      Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. said, “Vision Thar.e is a testament to innovation and a pioneering design philosophy that is uniquely Mahindra and distinctively global. Aligned with the global movement towards responsible consumption, our focus on sustainable materials resonates with the broader shift towards being planet positive, ensuring that Thar.e is both timeless and timely.”

      Pratap Bose, Chief Design Officer, Mahindra & Mahindra Ltd. said, “Creating Vision Thar.e was about embracing a future that’s bold and innovative. Our design forges a new path, standing as a testament to Mahindra’s commitment to cutting-edge creativity and breakaway thinking. We have maintained the adventurous spirit and off-roading capability that is quintessentially Thar, but we have crafted a unique identity in the world of electric SUVs.”

      He added that this endeavour goes beyond creating another off-roader; it shapes a vision that represents a progressive step in automotive design, without losing sight of where we came from. Thar.e is our declaration of an exciting and responsible future.”

      Elements such as a central pivoting screen, robust grab handles, and an uncluttered layout emphasize Thar.e’s practicality for both urban and off-road adventurers, the press release further noted.

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      design electric SUVs innovation Mahindra & Mahindra Ltd. sustainable materials Vision Thar.e
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      Aishwarya Saxena

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