Lucid Motors has launched a more affordable variant of its flagship Gravity electric SUV, aiming to widen its customer base amid softer demand for premium electric vehicles. The move marks a strategic shift as the company works to strengthen its competitive positioning in an EV market facing pricing pressure and slower overall growth.
The new Gravity variant features a reduced battery size and simplified configuration, allowing Lucid to offer a lower entry price while retaining the SUV’s core performance attributes. According to the company, the model continues to deliver strong efficiency, advanced technology, and the design language that defines the Gravity lineup.
Lucid stated that the updated offering aligns with its broader strategy to make high-performance EVs more accessible to a wider segment of buyers. The company is also working to streamline production, reduce costs, and improve operational efficiency across its manufacturing footprint.
The launch comes at a time when EV makers globally are adjusting pricing strategies to stimulate demand and remain competitive against traditional automakers and newer entrants. Lucid’s decision follows industry-wide trends of introducing lower-priced trims to attract cost-conscious buyers without compromising on brand identity.
The Gravity SUV remains one of Lucid’s most important products, positioned to strengthen the company’s foothold in the premium electric SUV segment. With the introduction of this affordable variant, Lucid aims to accelerate customer adoption and support its long-term growth outlook.
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