KRAFTON India and Mahindra have announced a collaboration to incorporate Mahindra’s Electric Origin SUV, the BE 6, into the gaming environment of BATTLEGROUNDS MOBILE INDIA (BGMI). This cooperation intends to provide a compelling experience by integrating gaming and automotive innovation.
Starting January 16, 2025, BGMI gamers will be able to interact with the Mahindra BE 6 in-game. Along with the virtual SUV, the alliance introduces a number of related products, including Quantum and Chrono Charge outfits, the Volt Tracer Gun, and accessories like as the Neon Drop BE 6 Parachute, Flashvault BE 6 Backpack, and SparkStrike Pan. Players may complete special tasks to gain goodies such as Mahindra Event Crates and presents, with the opportunity to win a genuine Mahindra BE 6 in an exclusive sweepstakes.
Seddharth Merrotra, Head of Business Development at KRAFTON India, said, “This collaboration represents a significant step in delivering localized and immersive experiences for Indian gamers. Mahindra, known for its innovation, aligns well with BGMI’s futuristic setting. By integrating the BE 6, we aim to provide unique content that appeals to our community while creating opportunities for interaction with leading automotive advancements.”
Veejay Nakra, President of the Automotive Sector at Mahindra & Mahindra Ltd., stated, “The BE 6 embodies Mahindra’s approach to redefining electric mobility with cutting-edge technology like the INGLO architecture and MAIA platform. Partnering with KRAFTON India allows us to showcase the BE 6 in a virtual space, engaging a tech-savvy audience and delivering a unique experience that blends automotive excellence with gaming innovation.”
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