Hero MotoCorp has revealed its roadmap to enter the European market at EICMA 2023.
The company will enter Spain, France, and the UK by mid-2024.
The company will first introduce the Vida V1 in these countries and then expand its offerings with high-capacity premium ICE motorcycles and scooters, showcased at the EICMA.
Showcasing its plans to enter key European markets, Hero MotoCorp also announced that it will enter Europe riding on its electric vehicle brand VIDA, and has tied up with distributors.
The VIDA V1 will be the first product to enter multiple European markets, starting with Spain and France. Simultaneously, the company will also commence operations in the United Kingdom.
Hero MotoCorp will start commercial operations here in the middle of the calendar year 2024. In due course, it will also start to bring its premium range of ICE motorcycles and scooters to these countries.
Addressing global media at the company’s stall at EICMA, Niranjan Gupta, CEO, Hero MotoCorp said, “We are excited to showcase our latest products and technologies to our stakeholders here who have come from around the world. We are collaborating with highly credible partners in the UK, Spain, and France to start commercial operations in each of these markets by mid-2024.”
“With our expertise in providing high-quality personal mobility solutions at accessible prices, we are confident that our new range of products will be appreciated by customers across geographies. Our aim is to “Innovate and Manufacture in India for the world” and we are changing gears to swiftly move ahead towards this target,” he added.
The company has identified distributors for each of these countries and is in the process of finalizing the commercial agreements.
The company unveiled two new ICE scooters—the Xoom 125R and the Xoom 160—at the show. Both scooters will enter multiple geographies soon.
It also unveiled the VIDA V1 Pro for Europe and UK markets. The VIDA V1 is the company’s first e-scooter, launched under its emerging mobility brand, VIDA, Powered by Hero. Building a comprehensive portfolio of high-capacity premium motorcycles, it also unveiled the Concept 2.5R XTunt– which is a new category for the company.
Aligned with its vision “Be the Future of Mobility”, Hero MotoCorp also unveiled two EV concepts: the Lynx and Acro. Both of these products are a completely new take on urban mobility and have been developed at the company’s European R&D hub, the Tech Centre Germany, near Munich.
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