Greencore Electronics Pvt. Ltd. is a leading manufacturer and supplier of innovative automotive electronics solutions, catering to the needs of original equipment manufacturers (OEMs). The company offers an extensive portfolio of products and services designed for diverse applications, including vacuum cleaners, puncture repair kits, USB chargers, telematics, in-car entertainment, navigation systems, driver assistance technologies, and more.
Greencore collaborates closely with major automakers, suppliers, and research institutions to deliver high-quality, customized solutions that align with the dynamic demands of the automotive market. With a strong focus on sustainable and smart mobility, the company actively contributes to advancements in hybrid and electric vehicles, autonomous driving technologies, and connected car ecosystems.
In a recent interview, Abdullah interacted with Pavan Puri, Founder and Managing Director at Greencore Electronics, in which he discussed about some recent innovations in automotive electronics, Greencore’s expertise in automotive electronics differentiate it from other players in the EV industry, biggest challenges faced by EV manufacturers today, and how does Greencore address them, developing solutions for range anxiety and charging infrastructure limitations, in promoting sustainable mobility in India and beyond, Greencore undertaken to align with the ‘Make in India’ vision.
1. Can you highlight some recent innovations in automotive electronics that Greencore has pioneered?
Greencore has diversified and ventured into the field of automotive solutions such as integrated driver assistance devices, and advanced in-car entertainment systems leveraging AI and IoT. Its EV-focused innovations include intelligent battery management systems, adaptive charging solutions, and modular platforms for vehicle connectivity, improving both efficiency and user experience.
2. How does Greencore’s expertise in automotive electronics differentiate it from other players in the EV industry?
Greencore’s ability to smoothly incorporate smart technology into automobiles is a testament to its extensive knowledge of automotive electronics. It develops modular, scalable systems that could be tailored to differing EV platforms. Complementing this are the company’s commitment to sustainability and locally sourced components that secure competitive pricing while retaining quality, making it a unique proposition in EV.
3. What are some of the biggest challenges faced by EV manufacturers today, and how does Greencore address them?
High production costs, range anxiety, and poor charging infrastructure are the primary challenges faced by EV manufacturers. Greencore provides lightweight parts, battery optimization technologies that increase vehicle range, and affordable electronics. Additionally, Greencore supports strong charging ecosystems by working with infrastructure providers.
4. How does your team approach developing solutions for range anxiety and charging infrastructure limitations?
To maximize battery usage and increase range, Greencore creates clever energy management technologies. Additionally, the company’s telematics solutions offer rapid route planning along with charging station locations. Greencore’s focus on infrastructure includes integrating V2G (Vehicle-to-Grid) technologies and approaches to potentially deploy fast-charging networks across strategic
5. What role does Greencore play in promoting sustainable mobility in India and beyond?
Greencore is essential to sustainable transportation since it promotes the use of environmentally friendly technologies. Its innovative solutions include energy-efficient power electronics, lightweight materials, and advanced recycling techniques for EV batteries. The goal of Greencore’s stakeholder collaborations is to lower carbon footprints throughout the value chain.
6. What initiatives has Greencore undertaken to align with the ‘Make in India’ vision?
Greencore strongly supports the ‘Make in India’ initiative by developing wholly-owned technology to manufacture car vacuum cleaners entirely within India. As the only company to achieve this, Greencore has further innovated the product by introducing a model equipped with an inbuilt tyre inflator. This commitment to local sourcing and state-of-the-art manufacturing not only reduces import dependency but also strengthens the domestic supply chain, fosters innovation, and generates employment opportunities.
7. Can you share any success stories where your solutions have made a significant impact on sustainability?
As a leading automotive electronics company, Greencore is committed to supporting India’s Make in India initiative by leveraging its expertise in developing innovative and sustainable automotive solutions. Recently, we took a significant step towards this goal by launching India’s first Made-in-India car vacuum cleaner. This initiative aligns perfectly with the Made-in-India initiative, as it not only demonstrates our commitment to self-reliance but also contributes to the sustainability goals of the nation.
In addition to helping the Indian economy, we are ensuring that our products are of the best quality and at an affordable price for Indian customers. Furthermore, these endeavours aid in India’s pursuit of becoming a global manufacturing hub.
8. How has local manufacturing enhanced Greencore’s ability to innovate and scale EV solutions?
Local manufacturing enables Greencore to develop customized solutions for the Indian market while maintaining cost efficiency. That speeds up the R&D cycle and enables the company to innovate and expand its EV offerings quickly. Additionally, location also allows them to better support customers and integrate feedback from end-users.
9. How does Greencore invest in skill development to prepare the workforce for the growing EV industry?
Greencore invests significantly in upskilling its workforce through training programs on emerging technologies such as AI, IoT, and advanced battery systems. It also collaborates with academic institutions to create specialized EV electronics courses, ensuring a steady pipeline of skilled professionals.
10. What are some of the training programs or partnerships Greencore has established to upskill talent in the EV sector?
As part of its growth strategy, Greencore is set to expand its product range within the EV segment, aiming to introduce groundbreaking solutions aligned with market needs. To support this expansion, the company plans to implement specialized training programs for its workforce, ensuring they are equipped with the latest industry knowledge and technical expertise. These programs focus on cutting-edge skills, including battery technology, energy efficiency, and smart vehicle systems. By fostering a culture of continuous learning, Greencore is not only driving innovation but also contributing to the development of a skilled talent pool for the EV industry.