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      Home » Greaves, Chara Team Up for Sustainable, Rare-Earth-Free Mobility

      Greaves, Chara Team Up for Sustainable, Rare-Earth-Free Mobility

      Rashmi VermaBy Rashmi VermaApril 10, 2025 E-Mobility 2 Mins Read
      Greaves, Chara Team Up for Sustainable, Rare-Earth-Free Mobility
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      Greaves Cotton has announced a partnership with Chara Technologies to revolutionize the electric mobility landscape by leveraging Chara’s cutting-edge technology to manufacture synchronous reluctance motors and controllers. As part of this collaboration, these motors and controllers will be exclusively manufactured by Greaves and assembled at its state-of-the-art facility in Shendra, Aurangabad, catering to both automotive and non-automotive applications, including L5 three-wheelers, golf carts, and four-wheelers. The strategic partnership aims to combine Chara’s expertise in motor systems with Greaves’ scale in R&D and manufacturing.

      Chara’s distinctive synchronous reluctance motors and controllers use rare-earth-free magnets, which maximize energy efficiency by eliminating electromagnetic losses, while also de-risking the supply chain by replacing hard-to-source minerals. Eliminating the rare-earth magnets from within these components is expected to offer energy savings of up to 50% and reduce CO2 emission by 30% owing to the use of sustainable raw materials within them. The partnership will enable Greaves Cotton Ltd. to harness this technology and design bespoke electric prime mover solutions for OEMs in the EV ecosystem in India.

      The global automotive industry continues to face significant supply chain challenges, including disruptions, labor shortages, the need for rare-earth-free alternatives and regulatory compliance issues, leading to delivery delays and increased costs. Innovations like Chara Technologies’ rare- earth-free motors are helping to address and mitigate these challenges, making supply chains more agile and resilient. Greaves’ partnership with Chara Technologies marks a pivotal step in this direction, in alignment with its mission to empower lives through its capabilities, scale and network.

      Chara Technologies CO2 emission Greaves Cotton L5 Three-Wheelers Rare-Earth-Free Mobility sustainable
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      Rashmi Verma

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