Home » Euler Motors Launches its First Dealership Store in India

Euler Motors Launches its First Dealership Store in India

The outlet will showcase Euler’s flagship vehicle, HiLoad EV, making it possible for potential customers in the city to experience the product.

by Aishwarya Saxena

Euler Motors has rolled out its first-ever ‘Dealership store’ in India, marking a significant step in the company’s mission to revolutionize the EV landscape.


Saurav Kumar, Founder and CEO, Euler Motors (Third from right) at the inauguration of first ‘Dealership’ store in Chennai, as part of the company’s expansion roadmap

In the course of the company’s ever-expanding retail presence across the nation via company-owned stores, this pioneer outlet signifies the introduction of ‘Dealership’ stores alongside its existing pan-India network of owned outlets.

The new store – MSJ Motors, strategically located at Radhakrishnan Nagar, P.H. Road, Arumbakkam, Chennai, is not only a new retail touchpoint for the company, but also a significant step in its retail strategy.

The outlet will showcase Euler’s flagship vehicle, HiLoad EV, making it possible for potential customers in the city to experience the product.

This dealership exemplifies Euler Motors’ dedication to developing cutting-edge electric mobility solutions that align with India’s sustainable development goals.

Chennai, often hailed as the “Detroit of India” and as an emerging hub for EVs, provides an ideal backdrop for the inauguration of Euler Motors’ first dealership.

With its conducive infrastructure, supportive government policies, and a growing community of environmentally conscious citizens, Chennai is fast becoming a focal point for EV innovation and adoption. The impressive adoption rate of Euler’s EV three-wheelers is a testament to the growing awareness and acceptance of EVs across the country.

The dealership will serve as a pivotal touchpoint for customers looking to explore and experience Euler Motors’ cutting-edge electric offerings.

“We are thrilled to open our first dealership in Chennai, a city that shares our enthusiasm for electric mobility. The inauguration of our maiden ‘dealership’ in Chennai carries profound significance, mirroring the evolving pulse of Indian consumers towards electric mobility. Euler Motors is committed to providing reliable mobility solutions that contribute to a cleaner and greener future. South India harbors immense potential for the electric vehicle market, and we are excited to further expand our offerings closer to the customers in this region. It will play a pivotal role in reshaping the commercial mobility scenario in South India.” said Saurav Kumar, Founder and CEO, of Euler Motors.

He added, “Our deployments in the state are being led by retail right from logistics to courier, FMCG, and oil and gas segments – which speaks of our product excellence and the increasing customer reception towards commercial EVs. Euler already is one of the top three commercial vehicle OEMs in Ahmedabad and Pune, which is encouraging. Like Gujarat and Maharashtra, the Tamil Nadu government has had a key role to play, and maturing the EV ecosystem here is helping the sector grow steadily.”

The company is already catering to Chennai with over 200+ deployments of the Euler HiLoad EVs with a total market share of 33.3% in the EV segment. Key sectors, such as Logistics and FMCG, underscore Euler’s impact in the state.

Euler’s flagship vehicle, HiLoad EV, with its unparalleled segment utility stands in the payload (688kg), range (170 km), and superior battery capacity (at 13 kWh) is built to deliver 40% higher earnings to customers and businesses of all kinds. To support a smooth EV transition for any customer, Euler Motors also has a robust financier network in the city which includes Shriram Transport Finance Company.

The new dealership is open to the public and customers alike to test drive Euler Motors’ HiLoad EV 2023 and explore its features first-hand.

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