ZELIO AUTO PRIVATE LIMITED is India’s fast growing electric two-wheeler manufacturing company founded by Mr. Neeraj Arya with the vision to create a greener value in the market. By making such greener products that can help lead environmental benefits for the betterment of human beings and nature.
In a recent interview, Abdullah interacted with Kunal Arya, Co-Founder and Managing Director of ZELIO E Mobility Ltd in which he discussed about competitive electric two-wheeler market, innovative technologies has ZELIO integrated into its electric two-wheelers to enhance performance and user experience, how does ZELIO ensure affordability while maintaining quality in its electric two-wheelers, range anxiety and charging concerns for its customers, ZELIO’s strategies for expanding its market presence and building customer trust, ZELIO envision its role in shaping the future of personal mobility in India.
What sets ZELIO E bikes apart in the competitive electric two-wheeler market?
At ZELIO E-Bikes, what sets us apart in the competitive electric two-wheeler market is our unwavering commitment to delivering eco-friendly, technologically advanced, and affordable mobility solutions designed specifically for Indian consumers. Since our inception in 2021, we have rapidly established a strong market presence with over 256 dealerships across the country and a growing customer base of more than 200,000 satisfied riders. Our focus on research and development has enabled us to offer industry-leading products that combine cutting-edge technology with superior performance.
Our product lineup, including popular models like the X-Men, Gracy, and Eeva series, caters to a wide variety of urban commuters, students, and professionals. The X-Men 2.0, for instance, is engineered for optimal energy efficiency, consuming only 1.5 units of electricity per charge while offering a range of up to 100 kilometers. We provide both lead-acid and lithium-ion battery variants to ensure that our products remain affordable without sacrificing quality. Our designs prioritize user convenience, featuring front and rear disc brakes, reverse gear, digital displays, and a comprehensive Two-year warranty.
Additionally, our recent expansion into the e-rickshaw market with the showcase of Tanga by ZELIO demonstrates our strategic vision to address broader mobility solutions, including shared transportation. As we continue to scale, with plans to expand our dealership network to 400 by March 2025, our focus remains on providing sustainable, reliable transportation options that meet the evolving needs of Indian consumers. We believe that our innovation, customer-centric approach, and commitment to sustainability will continue to differentiate us in the growing electric vehicle market.
What innovative technologies has ZELIO integrated into its electric two-wheelers to enhance performance and user experience?
When it comes to enhancing performance and user experience, we at ZELIO focus on integrating cutting-edge technologies across our electric two-wheelers. One of the key areas is the efficiency of our motors, where we utilize advanced BLDC motors to ensure optimal energy consumption and reliable performance. These motors deliver high efficiency with minimal energy use, offering users a cost-effective and environmentally friendly ride. We also provide flexible battery options, including both lead-acid and lithium-ion, catering to different customer needs. The choice of batteries allows for faster charging and longer range, giving users more control over their riding experience. To further elevate convenience, we incorporate features like digital displays, real-time battery monitoring, and USB charging ports, adding a layer of practicality to every ride. In terms of safety and comfort, we prioritize advanced braking systems, superior suspension, and enhanced security features like central locking and anti-theft alarms. These innovations ensure that our riders enjoy smooth, secure, and reliable journeys, reflecting our commitment to blending performance with user-centric technologies.
How does ZELIO ensure affordability while maintaining quality in its electric two-wheelers?
In India, where affordability is a key factor for many consumers, we at ZELIO ensure that our electric two-wheelers strike the perfect balance between cost and quality. We achieve this through advanced manufacturing techniques that reduce production expenses while maintaining high standards. Sourcing components locally helps reduce costs and supports the “Make in India” movement, allowing us to offer our vehicles at competitive prices. Our commitment to research and development further ensures that our two-wheelers are energy-efficient and durable, leading to long-term savings for our customers. Offering both lead-acid and lithium-ion battery variants also gives customers a choice, catering to different price segments and making our products accessible without compromising performance, reliability, or safety. This approach allows us to offer affordable yet high-quality electric vehicles that meet the needs of a wide range of Indian consumers.
How does ZELIO address range anxiety and charging concerns for its customers?
If we look at the challenges associated with transitioning from internal combustion engine (ICE) vehicles to electric vehicles (EVs), range anxiety and charging infrastructure are among the most significant concerns. To address these issues, we design our electric two-wheelers with energy-efficient systems and optimized range capabilities, ensuring that users can rely on their vehicles for daily commuting without concerns about running out of charge. For instance, our high-speed Mystery electric scooter offers an impressive range of 100 km on a single charge, with a top speed of 70 km/h, allowing riders to travel longer distances with confidence.
We also provide fast-charging options across our models, dramatically reducing recharge times for greater convenience. In addition, we are actively working on expanding our reach through strategic partnerships, focusing on increasing the number of charging stations across the country. This initiative will ease charging concerns and help drive the widespread adoption of electric mobility by ensuring that users have easy access to reliable charging infrastructure.
What are ZELIO’s strategies for expanding its market presence and building customer trust?
We believe in the mantra of customer-first and innovation-driven growth, which forms the core of our strategies for expanding our market presence and building lasting customer trust. At ZELIO, we are dedicated to expanding our dealer network, with a goal of reaching 400 dealerships by March 2025, ensuring that our electric two-wheelers are more accessible to customers across India. Alongside this, we prioritize providing exceptional after-sales support, with a robust network of service centers designed to offer reliable assistance to our customers.
We engage with our customers through various channels, including industry events and digital platforms, where we showcase our latest products and innovations. Transparency is integral to our approach, as we aim to be clear about our product features, pricing, and performance. Continuous investment in research and development ensures that our vehicles deliver cutting-edge technology and reliability. Listening to customer feedback and incorporating it into our designs allows us to continuously improve, creating a stronger bond with our customers and fostering long-term trust.
How does ZELIO contribute to local manufacturing and sustainability under the ‘Make in India’ initiative?
At ZELIO, we take great pride in contributing to the ‘Make in India’ initiative through our focus on local manufacturing and sustainability. Our new manufacturing unit in Ladwa, Hisar, Haryana, marks a major milestone in this journey. Spread over 6 acres with 3 acres under shelter, the facility boosts our production capabilities, allowing us to produce 72,000 vehicles annually per shift. Sourcing the majority of components domestically helps lower production costs, creates local employment, and supports Indian suppliers. This approach aligns with our sustainability goals, as our electric two-wheelers are designed to reduce emissions and promote eco-friendly transportation. Through this state-of-the-art facility, we’re able to uphold high environmental standards while advancing India’s manufacturing growth and sustainability agenda.
What are ZELIO’s plans for expanding its portfolio or entering new markets?
As we continue to lead the electric two-wheeler segment, we are focused on broadening our product offerings, including exploring new vehicle categories such as e-rickshaws. Our recent showcase of Tanga by ZELIO at the EV India Expo 2024 is a prime example of our strategy to diversify and cater to the growing demand for shared mobility solutions. We are also committed to enhancing our current product range, introducing advanced models that incorporate cutting-edge technology and sustainable features. Expanding our presence in untapped regions across India and looking at global markets are key priorities.
How does ZELIO envision its role in shaping the future of personal mobility in India?
India is home to one of the fastest-growing EV markets in the world, and at ZELIO,, we are proud to be at the forefront of shaping the future of mobility for millions of aspirational consumers. Our vision is to provide accessible, eco-friendly, and reliable electric vehicles that cater to the evolving needs of modern commuters. The future of personal mobility in India lies in embracing technologies that not only reduce carbon emissions but also address the country’s unique challenges, such as cost-efficiency and sustainability. This focus on innovation and sustainability drives our commitment to making electric two-wheelers and e-rickshaws the preferred choice for Indian consumers. Our ongoing investment in research and development ensures we remain ahead in this transition, offering vehicles that meet the diverse needs of both urban and semi-urban populations. With an expanding dealership network and collaborations to improve charging infrastructure, we aim to reshape how India commutes with sustainable, high-performing solutions.