Despite a slowdown in global car sales in general, the BMW Group began 2025 with a strong push towards electrification and growth in markets. Delivering 586,149 vehicles globally in the first quarter, the firm reported strong performance in core markets and growing demand for battery electric vehicles (BEVs), down 1.4% from last year.
The BMW Group produced 109,516 fully-electric BMW, MINI, and Rolls-Royce vehicles, a 32.4% increase from the same period in 2024, driven by the strength of its electric lineup and especially significant growth in Europe and the U.S. For BEV deliveries in a single quarter, this sets a new record. With BEV sales skyrocketing 64.2%, Europe led the electric drive.
Though BMW global vehicle deliveries were comparatively flat for the first quarter of 2025, regional performance diverged significantly. The Americas and Europe led the growth parade, with Europe recording 241,867 units sold, an improvement of 6.2%, and the USA recording 94,591 units, an increase of 4.1%. Further, markets other than China all reported combined growth of 5.9%. While this was happening, Asia took an enormous hit, with overall deliveries falling to 214,203 vehicles—a decline of 12.2%. The decline was particularly sharp in China, falling 17.2% to 155,195 units, and mirroring regional imbalances in demand.
By December 2025, the BMW Group will have reached two significant electrification milestones:
Three million electric vehicles (BEVs + PHEVs) have been handed over worldwide since the launch of the BMW i3 and i8.
1.5 million all-electric (BEV) vehicles were handed over to customers.
The BMW Group’s performance confirms its strategic long-term strategy that combines innovation, sustainability, and premium positioning for the world. As it tackles a challenging market situation, the company keeps transforming, delivering 157,495 electrified vehicles (BEVs + PHEVs) in Q1 2025 (+28.5%).