Yulu has launched its services in Zirakpur in Punjab’s Mohali district, marking its first franchise partner-led foray in North India. SP NexGen, a venture by mobility entrepreneur Sahil Goyal, will deploy and manage Yulu’s full-stack mobility ecosystem – including its purpose-built DeX goods mobility EVs and technology platform – with Yulu’s support.
This launch heralds the expansion of Yulu’s franchise model – the Yulu Business Partner (YBP) initiative – in the country’s North, after successful rollouts over the past year across Central, South, West and East India.
Considered a gateway to Punjab, Zirakpur’s strategic location between Chandigarh, Panchkula and Ambala makes it a high-potential launchpad for future-ready mobility solutions. The new offering will serve Chandigarh Tricity’s growing demand for grocery and food delivery by unlocking sustainable, eco-friendly and cost-effective EVs for brands and gig workers in the region. SP NexGen’s vast market knowledge, combined with Yulu’s IoT-enabled smart hardware, innovative technology and robust support ecosystem, will provide a compelling alternative to existing mobility options across the Tricity.
Yulu and SP NexGen will initially deploy DeX GR EVs in Zirakpur, followed by Peer Muchalla and Kharar, with plans to maximise the penetration of rental EVs in and around Chandigarh Tricity.
Speaking on the expansion, Amit Gupta, Co-founder & CEO of Yulu, said, “Chandigarh Tricity is a fast-emerging urban centre and an ideal starting point for our expansion in North India. With Sahil Goyal as our partner, we’re confident in our ability to accelerate EV adoption in the region, starting with Zirakpur. The Tricity’s dynamic growth, demand for green logistics, and policy support for EVs align well with Yulu’s mission to build a cleaner, more efficient urban mobility ecosystem.”
He added, “With this launch, Yulu is present in ten cities, including six through our YBP partners. We remain committed to collaborating with entrepreneurs across India to democratise clean, accessible and sustainable mobility alternatives.”
Yulu’s comprehensive support to its partner includes training on the operations and growth playbook, unit economics, profitability pathways and enterprise collaboration. Ahead of the launch, pilot deployments were conducted in various brands’ dark stores in Zirakpur to validate product-market fit. Yulu has also facilitated direct business linkages with Swiggy, Zomato, Zepto and Blinkit to ensure early-stage success.
Commenting on the partnership, Sahil Goyal, Founder of SP NexGen, said, “We are proud to join hands with Yulu to introduce their industry-leading shared EV mobility solution in Zirakpur and the larger Chandigarh Tricity region. With the growing demand for sustainable delivery, we see a huge opportunity to create impact at scale. Yulu’s cutting-edge technology, strong operational support, and agile approach have made this partnership extremely promising. Our goal is to ‘Yulu-fy’ the roads of Zirakpur and beyond by enabling an efficient and future-ready delivery ecosystem that supports businesses while reducing environmental impact.”
India’s leading battery as a service (BaaS) company, Yuma Energy, will power the fleet with two swapping stations. Additional Yuma Energy stations and alternative energy solutions will be deployed as demand scales.