The Volkswagen Group’s Brand Group Core aims to increase the availability of entry-level all-electric mobility in Europe by introducing reasonably priced electric vehicles made in Europe, for Europe. 2027 is the projected year of the global debut.
Volkswagen has been developing small, especially affordable electric cars for about 20,000 euros (Rs 17.57 lakh) for a while now.
Commenting on the plan, Oliver Blume, CEO Volkswagen Group, said: “Generations of people associate the strong brands of the Volkswagen Group with their first car – and with affordable mobility. As a group with strong brands, we continue to assume this social responsibility to this day. That’s why I’m very pleased that we’re launching a future-oriented project. It’s about entry-level electric mobility from Europe for Europe. In doing so, we combine a clear commitment to Europe as an industrial location, and a European industrial policy and ultimately act in the interests of European customers.”
Thomas Schäfer, CEO of the Volkswagen brand and head of the Brand Group Core, said: “The future is electric. In order for electromobility to become widespread, attractive vehicles are needed, especially in the entry-level segment. Our brand promise is: electromobility for all. This promise is now being fulfilled in the Brand Group Core. Despite the attractive price, our vehicles will set standards in the entry-level segment in terms of technology, design, quality, and customer experience. This task has become more demanding due to rising energy, material, and raw material costs. One thing is clear: electromobility from Europe for Europe can only succeed with political support and competitive framework conditions.”
For this project, Volkswagen is going to rely on a high degree of localisation in Europe, which in turn benefits Europe as an industrial location. Another advantage is that long transport routes of components are reduced and consequently CO2 pollution.
According to the Volkswagen Group, intensive work is already underway on the ‘Electric Urban Car Family’, with which the Brand Group Core will present electric cars for under 25,000 euros (Rs 22 lakh) as early as the end of 2025. Two new compact cars, one from Volkswagen and one from Cupra, as well as two small SUVs, one each from Škoda and one from VW, are planned here. All four vehicles will be built in Spain. With the project for all-electric entry-level mobility for 20,000 euros, the Volkswagen Group is now taking the next, consistent step.