VinFast, the Vietnamese electric vehicle (EV) manufacturer, has announced a strategic partnership with LORET Group to expand its distribution and retail network across European markets, including the French Overseas Territories. This collaboration marks a key milestone in VinFast’s European expansion strategy and reinforces its commitment to promoting zero-emission mobility globally.
Partnership Overview
Under this agreement, LORET Group will manage sales, deliveries, and retail operations for VinFast’s growing electric vehicle lineup, initially focusing on the VF 6 and VF 8 electric SUVs. These models cater to the high-demand B-SUV and D-SUV segments, offering long-range performance, smart connectivity features, and sustainable design.
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Deliveries to LORET Group dealerships have already commenced ahead of the year-end sales season, ensuring timely availability for consumers.
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The partnership is set for five years, targeting doubling market growth by 2026 while optimising VinFast’s retail footprint and operational efficiency across Europe.
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VinFast will provide marketing support, training programmes, and pricing strategies to ensure a consistent customer experience aligned with its global EV standards.
Strategic Significance
Denis Lesueur, President and CEO of LORET Group, described VinFast as “a forward-thinking, all-electric vehicle brand from Vietnam”, highlighting their shared vision of delivering modern, zero-emission vehicles that enhance mobility and sustainability.
Le Ngoc Chi, CEO of VinFast Europe, emphasised that the collaboration leverages LORET Group’s strong local infrastructure and market insights, accelerating VinFast’s growth in key European territories, particularly France and Germany.
Future Outlook
This partnership is expected to:
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Strengthen VinFast’s presence in Europe, with a focus on French overseas territories.
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Improve customer experiences through enhanced dealer support and training.
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Accelerate the adoption of electric vehicles, supporting Europe’s transition toward sustainable mobility.
By expanding its distribution network and combining VinFast’s innovative EV technology with LORET Group’s local expertise, the company aims to become a leading global electric vehicle brand and reinforce its position in the competitive European EV market.
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