During the fiscal year 2025–2026 (FY26), TVS Motor Company is preparing to enter two new mobility segments in India: electric bicycles and adventure tourer motorcycles. The announcement was included in the company’s FY25 annual report, which also contained important strategic plans for future expansion.
According to Sudarshan Venu, Managing Director of TVS Motor Company, “TVSM will be entering the adventure tourer segment in India, and we would also be launching our made-in-India electric bicycles in FY 2025–26.”
“We are strategically positioned to capitalise on this momentum with our diversified product portfolio, sharp customer focus, and competitor mindset,” he continued.
In addition to these new releases, TVS will unveil four additional models under the renowned Norton Motorcycles brand from Britain. By the third quarter of the current fiscal year, these models will be implemented in India, the United Kingdom, and important European markets. The flagship 1200cc four-cylinder superbike, which will join the brand’s current models, the Commando 961, V4SV, and V4CR, will be the centrepiece of the new Norton lineup.
TVS’s plan to increase its market share in high-end motorcycle markets worldwide includes the Norton expansion. The Norton portfolio will expand to six models over the course of the following three years, and they will be available in the US, UK, France, Germany, Italy, and India.
TVS keeps reporting impressive growth in all of its product categories. Motorcycle sales increased by 10.3% in FY25, from 1,990,000 to 2,195,000 units. Sales of scooters increased more significantly in FY25, rising by 21.3% to 1,904,000 units from 1,570,000 the year before.
With TVS selling 278,976 units in FY25, a 43.9% increase over 193,899 units in FY24, electric scooter sales also demonstrated significant momentum.
TVS is positioning itself as a major player in the domestic and international two-wheeler markets with the impending launches and steady volume growth, meeting a variety of customer needs from high-performance motorcycles to electric mobility.
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