Tata Motors has inaugurated two EV-exclusive outlets in Gurugram . While one of Autovikas’ huge 3S facilities is located in Sector 14, Gurugram, near to the BMW Bird Automotive dealership, the second is on Sohna Road. The exclusive EV stores aim to provide a holistic experience to potential EV buyers, who, according to the business, are discerning and expect a one-of-a-kind experience during their car-buying journey.
Tata Motors has used a modern design approach to style this multi-story facility in Sector 14, Gurugram, which is replete with green spaces, hangout zones, and digital vehicle configurators, to cater to the needs of the young car buyer, who is a digital native and is increasingly looking for seamless ways of identifying, shortlisting, and buying the right vehicle.
Shailesh Chandra, MD, Tata Passenger Electric Mobility (TPEM), said, “In the last five years, we have observed that the EV customers are extremely well informed and want to interact with like-minded people. That is what prompted us to create a new EV-specific umbrella – Tata.ev – to cater to such discerning customers by virtue of three key pillars of technology, community, and sustainability.”
The company said that it has realised a special focus on sustainability as a key pillar, and all materials used in the showroom, for instance in the walls, modular furniture, and restrooms, are recycled or recyclable. There is ample use of glass to allow for natural sunlight into the showroom, while there are in-door plants that offer clean air, while enhancing the showroom ambience. There are AC as well as DC fast chargers also installed in the showrooms.
The company envisions its Tata.ev EV-exclusive outlets to take over as the sole retail outlets for its EV line-up, which presently includes the Nexon, Tiago, and Tigor EV, over the next 2-3 months. “This is the kick-off of the transition to EV retail from exclusive stores once the dealers selling EVs from a shop-in-shop concept exhaust their stocks.
Chandra, said, “Delhi-NCR is one amongst the Top 7 biggest micro-markets for EVs in the country, and given the high levels of pollution in the region, it triggered our thought to venture into Gurugram for our first set of exclusive showrooms for EVs. The Tata.ev stores will sell experiences rather than selling cars. It will be quite different to what people have traditionally seen in automotive retail.”
“We will target opening 2-3 stores each in all those cities where EV sales are showing a rapid penetration between 4 percent and 22 percent, in the next 12-18 months,” Chandra, added.