Tata Motors, India’s leading automotive manufacturer, has announced an exclusive Onam offers campaign for customers in Kerala, valid from 25 July to 30 September 2025. The festive promotion includes benefits of up to ₹2,00,000 on passenger and electric vehicles, along with priority deliveries for Onam bookings.
In partnership with leading financial institutions, Tata Motors has rolled out flexible financing options to make vehicle ownership more accessible. These include:
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Balloon schemes with low initial EMIs for easier upgrades.
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Step-Up Schemes offering progressive EMIs aligned with income growth.
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Low EMI Scheme with payments starting at just ₹100 per lakh for the first three months.
For electric vehicle buyers, the company is providing six-month financing for accessories, extended warranties, annual maintenance contracts, and service repairs, further encouraging EV adoption.
Adding a cultural touch to its festive drive, Tata Motors has launched a regional campaign titled ‘Kerala comes together with Tata Motors’. Deeply rooted in local sentiment, the campaign captures the essence of Onam through heartfelt storytelling, featuring the iconic Malayalam track “Nada Nada” by Avial, whose uplifting message to “keep moving forward” resonates with the festival’s spirit.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said:
“Kerala has always been a vital market for Tata Motors. This year’s campaign is designed to enhance the buying experience with attractive cash offers, easy financing options, and priority deliveries—making Onam celebrations even more special.”
As part of its commitment to customer service, Tata Motors has expanded its network in Kerala to 622 passenger vehicle bays across 83 workshops, established a dedicated EV battery repair centre, set up training facilities, and opened five Tata.ev stores across the state.
The company believes these efforts, coupled with the festive offers, will deepen its connection with customers and add extra joy to the Onam season.
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