Tata Motors has expanded its flagship SUV lineup with the introduction of the all-new Adventure X Persona for the Harrier and Safari models. Designed for buyers seeking a blend of rugged capability and premium features, the Adventure X Persona aims to offer an elevated driving experience with both performance and luxury.
The Harrier Adventure X is priced at ₹18.99 lakh, while the Safari Adventure X+ starts at ₹19.99 lakh (both ex-showroom, Delhi). Deliveries of both models have commenced nationwide.
Built on the proven OMEGARC platform, derived from Land Rover’s D8 architecture, and powered by a robust 2.0L Kryotec diesel engine, the Adventure X editions bring several segment-first features to the table.
Key Features:
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Advanced Driver Assistance Systems (ADAS) with Adaptive Cruise Control (AT)
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360° HD Surround View Camera
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Trail Hold EPB with Auto Hold
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Trail Response Modes – Normal, Rough, Wet
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26.03 cm Ultra-View Twin Screen System
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Ergo Lux Driver Seat with Memory & Welcome Function
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Multi Drive Modes – City, Sport, Eco
The Harrier Adventure X features R17 Titan Forged Alloys and Onyx Trail interiors with black leatherette and tan accents. Meanwhile, the Safari Adventure X is equipped with R18 Apex Forged Alloys and Adventure Oak interiors in tan-inspired leatherette upholstery.
Speaking at the launch, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said:
“The Harrier and Safari have always stood for more than just mobility—they represent status, purpose, and a deep-rooted desire for an adventurous lifestyle. With Adventure X, we’ve modernised these icons for a new era, offering individuality, intelligent capability, and more value per car.”
In addition to the Adventure X Persona, Tata Motors has refreshed the entire Harrier and Safari range, introducing new trims such as Pure X and Fearless X, offering a more streamlined and value-rich product portfolio for SUV buyers.
The launch reinforces Tata Motors’ commitment to enhancing its SUV offerings while catering to evolving consumer needs for style, technology, and performance.
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