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      Home » Subaru Ventures into New Electric Vehicle Market Space

      Subaru Ventures into New Electric Vehicle Market Space

      Ritesh KumarBy Ritesh KumarJuly 18, 2025 E-Mobility 2 Mins Read
      Subaru Ventures into New Electric Vehicle Market Space
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      Subaru debuted its little AWD SUV today at a New York City event. No offence to the rebranded Toyota BZ/Solterra, but with a 300-mile range, an NACS charging station, and a quick 0-60 time of less than five seconds, one could argue that this is Subaru’s first contemporary EV.

      With an off-road flair, the exterior resembles a $100K Lotus Eletre. Volvo’s EX30, Rivian’s R2S and other AWD EVs that might not be as tough as the VW ID.4, Hyundai Kona and even the Chevy Equinox will be competitors of Uncharted. Subaru will stand out from the competition thanks to its aggressive, tough off-road appearance and lighting identity, which it shares with the 2026 Solterra and Trailseeker.

      More than 15,000 Tesla Supercharger stations across the country offer quick and easy charging alternatives thanks to an NACS charge port with a maximum capacity of 150 kW. The Uncharted’s integrated battery preconditioning mechanism allows it to recharge its batteries from 10% to 80% in around 30 minutes, even in cold temperatures. Up to 11 kW level 2 charging is possible at home.

      A large 14-inch CarPlay/Android Auto screen surrounds a contemporary Subaru interior with sturdy textiles. Two USB-C chargers are located in the back, while two wireless chargers are located in front.

      With its FWD form, the Uncharted battery will travel about 300 miles and is just less than 75 kWh, around the same size as a long-range Tesla Model Y (boo). More Subaru buyers will be drawn to the Uncharted Sport and GT variants since they come standard with Subaru Symmetrical All-Wheel Drive with X-MODE, 338 horsepower, and an estimated 290-mile range.

      The Uncharted is a C-HR rebadge, yet Subaru and Toyota continue to have a close cooperation in the EV market. Fans of Subaru may finally be able to change their ICE car to an EV.

      One issue that might worry Subaru in the era of electric vehicles is this: Subaru produces one of the best, most complex AWD systems for ICE cars. AWD is currently practically standard on EVs, though. If Subaru wants to compete with all of the EV incumbents, it will need to keep coming up with new ideas in the off-road-capable small SUV market. Subaru is now a suspension and branding modification for Toyota.

      AWD EV electric SUV EV market competition EV Range fast charging NACS charging off-road EV Subaru EV debut Subaru Uncharted Toyota partnership
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      Ritesh Kumar

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