In a strategic move to accelerate its nationwide expansion and reinforce its brand presence, Simple Energy, one of India’s leading electric two-wheeler manufacturers, has announced key leadership appointments. The company has named Jitin Johnson as Head of Marketing and Kevin Thomas as Head of Brand, bolstering its marketing division to over 40 professionals. The expansion aligns with Simple Energy’s aggressive growth roadmap to establish 150 retail stores and 200 service centers across India by March 2026.
Strengthening Leadership to Drive Nationwide Growth
The appointment of Jitin Johnson and Kevin Thomas is an important step in Simple Energy’s mission to create a strong brand presence and enhance customer engagement. Both leaders bring extensive experience from the automotive and technology sectors, positioning Simple Energy to expand its footprint in India’s fast-evolving electric mobility landscape.
With over 14 years of marketing experience, Jitin Johnson joins from River, where he served as Assistant General Manager – Digital Marketing. At Simple Energy, Johnson will oversee the company’s omnichannel marketing strategy, encompassing brand development, digital transformation, customer engagement, and go-to-market initiatives.
Speaking about his new role, Jitin Johnson, Head of Marketing, Simple Energy, said,
“Simple Energy is redefining how India moves — blending performance, design, and purpose for the next generation of riders. I’m thrilled to contribute to this journey and build a brand that inspires emotion, innovation, and connection.”
Meanwhile, Kevin Thomas, with over 13 years of experience in creative direction and visual design, joins as head of brand. He previously served as Principal Visual Designer at Ultraviolette Automotive and has worked with renowned brands like Amazon, Motorola, and OnePlus, where he drove creative innovation and visual storytelling.
Sharing his vision, Kevin Thomas, Head of Brand, Simple Energy, commented,
“My creative philosophy lies at the intersection of design, machines, and emotion. At Simple Energy, I aim to craft a brand identity that’s rider-centric, expressive, and deeply connected to the culture of movement.”
Commitment to Brand Excellence and Market Expansion
Smitha Rao, General Manager – Brand & Marketing at Simple Energy, emphasized that these appointments reinforce the company’s long-term marketing strategy and customer engagement goals.
“With Jitin and Kevin leading key functions, we’re strengthening our ability to build meaningful customer relationships, enhance brand consistency, and make electric mobility aspirational yet accessible,” Rao said.
Driving Innovation in India’s EV Market
Simple Energy continues to solidify its position in the Indian EV segment with its flagship models—the Simple ONE Gen 1.5 and Simple OneS. These scooters offer industry-leading IDC ranges of 248 km and 181 km, respectively, catering to diverse commuting needs.
The company has also achieved several firsts in India’s EV industry, including:
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Becoming the first Indian OEM to manufacture heavy rare-earth-free motors.
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Introducing an industry-first 8-year motor warranty for enhanced reliability.
Simple Energy currently operates 61 retail outlets in cities such as Bengaluru, Goa, Hyderabad, Chennai, and Jaipur, and it is preparing to expand into five new markets, including Delhi and Patna, as part of its pan-India growth plan.
Paving the Way for Sustainable Mobility
By combining technological innovation, customer-focused design, and a robust marketing vision, Simple Energy aims to make electric mobility both accessible and aspirational. The company’s latest leadership appointments reflect its determination to shape India’s EV future with creativity, reliability, and nationwide reach.
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