Electric mobility solutions provider Refex eVeelz has rebranded itself as Refex Mobility as part of a strategic shift toward “Responsible Mobility”. Alongside the rebranding, the company has appointed Anirudh Arun as its new Chief Executive Officer, tasked with leading its next phase of growth.
Founded in March 2023 with a modest fleet of just 24 electric vehicles, the company has since expanded to operate nearly 1,400 EVs catering to both B2B and B2B2C segments. Its services focus on sustainable mobility solutions for corporate clients, employee transportation, and aggregator platforms.
As part of its leadership revamp, Ankit Grover has been named Chief Business Officer, joining an expanded executive team that also includes Sasi A (Chief Technology Officer), Meet Goradia (Chief Operating Officer), and Sachin Navtosh Jha (Chief of Staff to the Group Managing Director).
The rebranding brings with it a new visual identity, featuring a redesigned logo, updated app icon, and refreshed vehicle decals. The company’s new tagline – “Refex = Reliable Fleet. Exceptional Experience.” – reflects its focus on dependability and service excellence.
Refex Mobility says the transformation signals its intent to scale operations further while driving the adoption of electric mobility solutions in India’s rapidly growing EV ecosystem.
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