In order to sell electric motorcycles to the Middle East and African markets, PURE EV, an Indian electric two-wheeler manufacturer, teamed up with Arva Electric Vehicles Manufacturing, a Clarion Investment company based in the United Arab Emirates. According to the deal, 50,000 units of its main models, ecoDryft and eTryst X, would be delivered initially over the course of the following two years, with plans to increase to 60,000 units annually after that.
This collaboration supports PURE EV’s objective of advancing environmentally friendly transportation and reaching new areas where EVs are becoming more popular. “This partnership not only aims to enhance sales but also foster sustainable mobility solutions in regions where electric motorcycles are rapidly gaining traction,” stated Dr. Nishanth Dongari, Founder and Managing Director of PURE EV, in reference to the agreement. He went on to say that this is an important step in growing the company’s presence throughout the Middle East and Africa.
According to projections, the UAE electric two-wheeler market would expand from 2024 to 2031 at a compound annual growth rate (CAGR) of 9.11%, rising from USD 29.97 million in 2023 to USD 60.19 million by that time. The demand for electric motorcycles in the area is being driven by rising gasoline prices, increased vehicle economy, and government incentives.
PURE EV will be Arva Electric’s key technology partner in addition to supplying motorcycles, offering technical know-how and assistance throughout the distribution process.
With more than 75,000 EV users and a network of 70 dealerships throughout India, PURE EV was founded at IIT Hyderabad’s i-TIC. The business has created industry-leading products that are protected by over 120 patents. Numerous PURE EV motorcycles have mileage of over 30,000 kilometers, which greatly lowers carbon emissions.
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