Posco Daewoo, a South Korean company, has postponed its re-entry into the Indian market with electric two-wheelers owing to unclear electric vehicle (EV) rules and internal disagreements about its marketing strategy.
According to HS Bhatia, MD of Kelwon Electronics and Appliances Pvt. Ltd, Daewoo’s only manufacturing partner in India, this category is not reliable since “the government policies are not consistent and clear as of now.”
Bhatia went on to say that they had previously believed that the FAME II subsidies would expire at the end of March, only to hear later that they had been extended. “So when an entrepreneur or a manufacturer plans for a business, he needs visibility on government policies for the next two-three years at least, if not five years.”
Bhatia’s remarks should be seen in the context of the latest notification from the Ministry of Heavy Industries, which came out in mid-March. Named Electric Mobility Promotion Scheme 2024 to continue subsidies for electric two- and three-wheelers. The scheme comes with a total outlay of Rs 500 crore and is valid for four months, from April 1 to July 31.
The new scheme ensures incentives for electric two- and three-wheelers sold post-expiry of the second phase of the Faster Adoption and Manufacturing of (Hybrid and) Electric Vehicles (FAME) scheme on March 31. FAME II was rolled out in 2019 with an outlay of Rs 10,000 crore for three years ending in 2022 but was extended to March 2024.
FAME II’s budget was also enhanced last month by an additional Rs 1,500 crore, and the government said the subsidies under the scheme will be applicable for vehicles sold until March 31, or until funds are available, whichever is earlier. The scheme has so far provided subsidies to around 1.47 million electric vehicles, including 1.30 million two-wheelers, 150,613 three-wheelers, and 18,794 four-wheelers.
Daewoo, which was once a renowned automotive brand in the Indian passenger vehicle market between 1995 and 2003 before exiting the country, showcased in October last year a range of consumer electronics and automotive aftermarket products, including lead-acid batteries for two- and four-wheelers, Daewoo-branded lubricants, as well as electric bicycles in New Delhi. The company’s top executive had also announced their intentions to venture into the e-mobility segment, with Daewoo’s electric bicycles, scooters, and motorcycles.
The policy uncertainties aside, on the technology side, Bhatia noted that his company is considering a lot of options, including whether to build it themselves or to partner with some other company that already has the related technologies and manufacturing facilities available, with them. “So it will probably be at least six months to one year before we actually step into this category with our product range,” he added.
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