According to Bhavish Aggarwal, the Roadster motorbike platform and boosting retail efficiency would be the company’s main priorities in the upcoming quarters.
Major electric two-wheeler manufacturer Ola Electric Mobility Ltd is postponing the release of its new models, which include models for gig workers, an affordable version of its well-liked S1, and electric three-wheelers. The company cites the Roadster platform as the current focus, along with initiatives to increase sales and cost structure throughout its network.
The founder, chairman, and MD of Ola Electric, Bhavish Aggarwal, told investors, “We are delaying the S1 Z, Gig/Gig+, and some other future products and will launch these products sequentially so that each product receives the right customer mindshare.”
The first B2B-focused electric scooter, the Ola Gig, was unveiled by Ola in November. It comes in two models, the Gig and Gig Plus, and costs between Rs 39,999 and Rs 49,999. Additionally, it revealed the S1 Z, which is priced at Rs 59,999 and is aimed at small business owners and city commuters. Similar to its well-liked S1 series counterparts, the S1 Z is more reasonably priced.
Delivery of these two models was anticipated to begin in April. Additionally, Ola Electric had previously stated that it has been developing a line of electric three-wheelers. A passenger three-wheeler is scheduled for the first half of 2026, while a freight three-wheeler is scheduled for the second half of 2026, according to the company’s last investor presentation, even though it did not specifically state when the three-wheeler would launch.
At the moment, we are concentrating on the Roadster platform, which includes the Roadster X and X Plus, followed by the Roadster, Roadster, and Arrowhead. “The three-wheeler platforms, Gig, Gig Plus, and Z, will be a little later,” Aggarwal stated.
Additionally, the delivery of the Roadster motorcycle has been delayed. Delivery was originally scheduled to commence in March, but it was delayed to April before eventually starting on May 21.
Traditional two-wheeler manufacturers like Bajaj Auto and TVS Motor are fiercely competing with Ola Electric, putting increasing pressure on its market share. The carmaker lost its top rank in recent months after seeing a sequential decline in volumes in each of the four quarters of FY25.
Over the past few quarters, Ola Electric has concentrated on growing its stores and service infrastructure while increasing efficiency in the face of operational difficulties with services and registrations. The company has reduced service turnaround times to 1.1 days and has now grown to around 4,000 locations overall.
In order to break even in terms of operating profit, the manufacturer has also been concentrating on lowering the cost structure. Through Project Lakshya, which was introduced in November, the corporation has set a goal to reduce the operating cost structure of its vehicle division to Rs 110 crore.
As of April 2025, the operational cost has decreased to Rs 121 crore from Rs 175 crore in Q3 FY25, and the firm is optimistic that it will reach the Rs 110 crore target by June.
“We are currently concentrating on increasing sales productivity and sales per shop for these newly opened outlets. This quarter and the upcoming two quarters will be centred around that. And once our bike [Roadster] enters the market, this becomes even more important,” Aggarwal stated.
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