~As part of an exclusive launch offer, customers purchasing the Oben Rorr EZ in the first month at the Bhubaneswar showroom will receive a complimentary gold coin~
The R&D-driven domestic electric motorcycle company Oben Electric has opened a showroom and servicing facility in Bhubaneswar, Odisha, marking its entry into Eastern India. With this calculated growth, Oben Electric’s nationwide presence now stands at 37 showrooms spread across 26 cities, which is a major step in the company’s plan to open more than 100 showrooms and service centres throughout India by the end of the year. The business is currently preparing for more growth throughout the region’s major cities after entering the eastern market.
The new store, which is situated in the centre of Bhubaneswar, was created to satisfy the area’s rising demand for electric motorcycles. Propelled by progressive state laws, tax breaks, growing awareness in clean mobility, and increased consumer demand for performance-oriented city commuters, Odisha is becoming a viable EV hotspot. Because of this, Bhubaneswar presents a significant opportunity for Oben’s growth in Eastern India.
The showroom in Bhubaneswar provides a futuristic and immersive client experience, taking inspiration from Oben Electric’s flagship experience centre in Bengaluru. Moto Zen is a laid-back area for client contact; Moto X is a deep dive into Oben’s fundamental components and EV technology; Moto Live is a hands-on product interaction area; and Moto Rack is a display area for accessories and special goods. Oben Care, a specialised service centre offering thorough after-sales care, including doorstep service and RSA for added convenience, complements the showroom. Oben Electric strives to provide long-term customer satisfaction and create enduring rider relationships across regions by placing a high emphasis on service readiness and spare parts availability, made possible by in-house production of all essential components.
The Oben Rorr EZ, a high-performance electric motorcycle that offers a strong, dependable and environmentally friendly city commute, is at the heart of this growth. The Rorr EZ, which was designed and constructed entirely in India, comes with three different battery types: 2.6 kWh, 3.4 kWh, and 4.4 kWh. It is outfitted with high-performance LFP (Lithium Iron Phosphate) battery technology, which guarantees a 50% increase in heat resistance and a twofold longer battery life. The motorcycle can attain a high speed of 95 km/h, accelerate from 0 to 40 km/h in just 3.3 seconds, and has an IDC-certified range of up to 175 kilometres. With a 45-minute charge time of 80%, it blends functionality and performance for everyday city transportation. The Rorr EZ has an easy down payment of just ₹7,999 and a starting price of ₹99,999 (ex-showroom).
To celebrate the showroom launch, Oben Electric is offering a special inaugural benefit, customers who purchase the Oben Rorr EZ during the first month at the Bhubaneswar showroom will receive a complimentary gold coin.
“Our entry into Eastern India, starting with Bhubaneswar, reflects Oben Electric’s vision to make premium electric mobility accessible across India,” stated Ms. Madhumita Agrawal, Founder & CEO of Oben Electric, in response to the expansion. “We are thrilled to be a part of the clean transportation ecosystem that Odisha has demonstrated a great desire to create. We want to build lasting value for riders in this area with our end-to-end in-house manufacturing, robust product performance, and dedication to customer experience.”
One of the few EV firms in the nation to design, develop, and manufacture all essential components in-house, including batteries, motors, vehicle control units, and chargers, is Oben Electric, a brand based on the “Make in India” philosophy. Better quality control, quicker innovation, and a more sustainable supply chain are all guaranteed by this integrated approach.
With the opening of the showroom in Bhubaneswar, Oben Electric is advancing its goal of redefining electric mobility in India by fusing performance, dependability, and technology for the contemporary commuter.
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