Montra Electric has announced the Montra Electric Super League (MSL), an event especially organised for auto drivers, consisting of 10 dynamic teams, each comprising 17 Super Auto Riders. Chola Finance will sponsor this event.
The MSL event, with a craze of the IPL on the street, aims to debunk common concerns like range anxiety. The event encourages participants to drive distances with the help of top-up charging throughout the day.
170 Super Riders from across India, including women auto drivers, will participate in this unique tournament. The team that records the highest mileage will emerge victorious, proving that EVs can effortlessly surpass 300 kilometres in a single day.
Aman Sharma, President & Business Head – Vehicle Finance, from Chola Finance, said, “Chola is also actively working on innovative financing solutions for customers, in order to make the ownership of a Montra Electric Super Auto easier for them.”
Each kilometre driven by the top 14 riders of each team translates to one run, with additional runs awarded for referrals leading to deliveries or live bookings, and quality customer testimonial videos. Teams advance through a series of matches, with winners determined by total points and runs accumulated, leading to quarter-finals, semi-finals, and the grand finale.
Chola Finance, another distinguished member of the Murugappa Group, has pledged to provide free education for life to the children of up to 68 Super Riders who make it to the final stages of the tournament. This remarkable initiative underscores the tournament’s commitment to uplifting the lives of these hard-working individuals.
The Montra Electric Super League commenced on July 5 and will culminate in a grand finale in the first week of September. The winners will be honoured at a special event at the Montra Electric factory in Chennai.
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