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Métrica Móvil Leading Charge in Fleet Management Segment

The technological heart of Métrica Móvil is in the development and integration of solutions.

by Aishwarya Saxena

Metricia Métrica Móvil is one of the leading companies in Mexico in Telematics and Fleet Management after they have signed an agreement with Geotab Inc., a leader in Telematics Engineering and Technological Innovation, to be one of its representatives in Mexico.

This Mexican-based technology company speeds up the digitization of fleet’s systems and offers cutting-edge, interconnected technology that provides functional solutions in tracking our clients’ fleets.

In an engaging discussion with Aishwarya, Eduardo Allegre, Director, Metrica Movil talks about the telematics and fleet management solutions offered by the company.

Tell us about Métrica Móvil’s latest services that set them apart from their competitors in the fleet management segment.

Métrica Móvil has 100% trained personnel to provide a personalized experience in fleet safety management solutions for the well-being of our clients’ fleets and those around it. Our powerful data-driven fleet safety solutions keep safety at the forefront.

The technological heart of Métrica Móvil is in the development and integration of solutions. Thanks to our Data Intelligence team, we supply and generate value-added IoT solutions and adapt them to the needs of clients with a hardware and software integration approach visible in MyGeotab. We offer a wide range of solutions factory adapting to existing solutions, collaborating with third party hardware design and development companies and what we believe sets us apart from our competitors is that any project that needs to be integrated, Métrica Móvil can design and develop it.

We also have a Customer Growth Management team whose purpose is to provide personalized attention to corporate accounts that have operations distributed nationwide through our telemetry devices 24/7.

Kindly shed some light on the Satellite Antenna IOX-SATIRDv2 solutions and Telemetry kit and how customers benefit from this turn-key solution.

IOX-SATIRDv2 allows GO devices to communicate over the IRIDIUM Network if the vehicle travels outside of cellular or network connection. With the IRIDIUM Satellite Modem, users can continue to track their fleet even when cellular connectivity is lost. This solution includes an emergency button add-on, which sends an “emergency” message through the satellite network to MyGeotab when triggered. This feature will send a top priority message, regardless of the state of the vehicle. When triggered, the device will start a beeping sequence that continues until the message is received.

Our Telemetry kit is a small computer installed in your vehicle that is able to report on nearly every detail — from speed and idling, to fuel use, low tire pressure, and more. This information can mean saving on maintenance costs by better monitoring vehicles or improving fuel efficiency by learning more about driving habits. A vast amount of data can be processed and analyzed with a telematics device and other connected hardware or sensors, such as:

  • Position (GPS)
  • Vehicle speed
  • Trip distance/time
  • Idling time
  • Harsh braking and driving
  • Seat belt use
  • Fuel consumption
  • Vehicle faults
  • Battery voltage, and other engine data.

Geotab GO devices capture the industry’s broadest and richest streams of vehicle data giving fleet managers more information about their vehicles and drivers. More information means better visibility, more control and better business outcomes.

Digitalization of fleets ensures efficient and productive logistics operation, added, which sectors is the company primarily focusing to cater and the impact of digitalization in these potential sectors?

Métrica Móvil’s main focus is to cater to companies with fleets that have more than 1,000+ units and/or are considered global companies. We offer solutions to improve driver behavior, respond quickly to changing conditions, improve fleet productivity, efficiency, safety and more with valuable insights derived from data. Any sector, including food & beverage, oil & gas, manufacturing, courier & delivery and more, can benefit from the impact of fleet digitalization.

In a recent collaboration with Driver Technologies, how does this partnership benefit Métrica Móvil customers in the long run?

Driver Technologies partnered with Métrica Móvil to work on a comprehensive and advanced telematics solution. The American mobility technology company based on artificial intelligence announced the launch of Driver Enterprise Solution. Both companies seek to provide their customers with safety alerts and dash cam videos to fleets throughout Latin America through their mobile phones without having to purchase additional hardware. Thanks to this strategic partnership, fleets will be able to access driver videos easily. This results in a high-quality, easy-to-use telematics and management solution. In addition, the possibility of purchasing the Driver Cooler Mount support will be offered, which is designed to keep devices up to date, offering an optimal view of the road ahead.

Kindly tell our readers about GeoTab services and do you offer customized solutions.

Geotab is a global leader in connected transportation solutions providing telematics — vehicle and asset tracking — solutions to over 47,000 customers in 150 countries. For more than 20 years, they have invested in ground-breaking data research and innovation to enable partners and customers to transform their fleets and operations. They have over 3.6 million connected vehicles and process more than 55 billion data points a day so that customers can make better decisions, increase productivity, have safer fleets and achieve their sustainability goals. Geotab’s open platform and Marketplace, offers hundreds of third-party solution options. Backed by a team of industry-leading data scientists and AI experts, Geotab is unlocking the power of data to understand real-time and predictive analytics — solving for today’s challenges and tomorrow’s world.

Métrica Móvil is the leading company in Telematics and Fleet Management in Mexico since 2011, when it became a Geotab Inc. reseller in the country. Thanks to our data intelligence team, we supply and generate value-added IoT solutions and adapt them to the needs of clients with a hardware and software integration approach with visibility in MyGeotab.

Any plans for expansion in Asia Pacific and upcoming projects the company is currently working on?

Métrica Móvil’s main focus for the following months and in the first quarter of 2024 will be to continue to be the leading company in telematics and fleet management in Mexico. Our plans for expansion are mainly in Latin America. We currently collaborate with Geotab resellers around the world and share solutions with different countries to find data solutions that serve customer needs.

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