Maruti Suzuki India Limited (MSIL) has unveiled its ambitious “e For Me” electric mobility strategy. By combining state-of-the-art electric cars, cutting-edge technology, and a strong charging network, this unique approach reaffirms Maruti Suzuki’s dedication to influencing India’s transportation landscape.
Two strategic pillars support the “e For Me” vision:
Electric Products:
Maruti Suzuki’s first eBorn SUV, the e VITARA, was created specifically for Indian consumers, marking the beginning of the journey.
An important turning point in the company’s history, the e VITARA demonstrates its dedication to customer-centric innovation.
The electric ecosystem
Maruti Suzuki is aggressively creating a strong infrastructure to facilitate EV ownership and encourage the smooth rollout of EVs throughout India.
Partho Banerjee, Senior Executive Officer, Marketing & Sales, MSIL, spoke at the event and stated, “The ‘e For Me’ concept signifies a paradigm shift in India’s mobility landscape. Beyond just introducing electric cars, Maruti Suzuki is establishing a whole ecosystem that centers this change around the consumer. We are thrilled to demonstrate our dedication to rethinking transportation in India at the Bharat transportation Global Expo 2025 by introducing this vision and the ground-breaking e VITARA SUV.
The Bharat Mobility Global Auto Show 2025 will see the launch of the e VITARA, an eBorn SUV that is “Made-in-India-for-the-World.” This flagship electric SUV is a representation of Maruti Suzuki’s commitment to providing innovative, customer-focused, and sustainable transportation solutions.