In major towns and cities, Mahindra & Mahindra will introduce a new user interface, including redesigned showrooms, to give a taste of the company’s new ‘Electric Origin’ EVs before launching a new line of specially designed electric vehicles.
Instead of building a specialized EV network, M&M will update its current channel due to the low EV penetration. A new LED panel signboard will be installed in the front fascia of the renovated dealer stores.
The signboard’s electronically operated LED panels will alternately display the new EV-only BEV logo and the ICE twin peak logo. At the ‘Unlimit India’ event, the EVs will be introduced.
With a special EV section featuring an inverted LED screen on the ceiling, the EVs will be shown in the showroom next to the company’s ICE vehicles. The INGLO electric vehicle architecture, the foundation of its upcoming XEV 9e and BE 6e models with a 400–500 km driving range, will be explained in the EV section. These new EVs, which could cost about Rs 25 lakh, are expected to supplement the lineup of gasoline and diesel engines.
Beginning on November 26, 2024, two of our Electric Origin vehicles, the BE 6e and XEV 9e, are poised to usher in a new era of Indian icons prepared to completely reshape the electric SUV market in the nation.
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