Zuperia Auto Private Limited (ZAPL) is the new name for Lohia Auto, which signifies a strategic change in the company’s mission. While operating under the historic Lohia brand, ZAPL has introduced “Youdha,” a mass-market EV brand that aims to redefine inexpensive electric mobility under this new entity.
Youdha’s launch coincides with the tremendous growth of India’s EV ecosystem, which is being driven by:
- Government grants to promote electric vehicles.
- Growing consumer consciousness on sustainability.
- An increasing need for reasonably priced EV alternatives.
Youdha aims to transform EV ownership from merely functional to aspirational by fusing brand narrative with actual user experiences.
The Youdha logo, which features a warrior’s shield to symbolize protection and resolve and a prominent “Y” in the middle to represent a strong brand identification, is a potent symbol of empowerment.
A three-wheeler silhouette that reflects the brand’s main product and extensive industry history; an electric charging plug outline that promotes sustainability and innovation.
Youdha is poised to become a major player in the Indian electric three-wheeler market because to its powerful branding approach, extensive market penetration, and compelling messaging. In addition to providing automobiles, the brand aims to inspire real-life soldiers by providing a route to success and independence.
Zuperia Auto’s Youdha promises to be at the front of this shift as India rapidly moves towards an electric future, increasing the accessibility, aspiration, and effect of sustainable mobility.