Outlines a bold strategy to accelerate technology access and expand opportunities in Deep India through high-impact industry collaborations
In order to fuel the country’s major industrial clusters and growth corridors, Lauritz Knudsen Electrical and Automation, a leader in the Indian electrical and automation industry, revealed its largest-ever product line. In order to speed up the adoption of technology in the centre of India’s manufacturing and infrastructural hubs, the brand is travelling through 30 industrial cities throughout the nation and interacting with local leaders, stakeholders, and ecosystem partners.
With a strong focus on low-voltage, industrial automation and solutions for the new energy landscape, Lauritz Knudsen is driving a technology-led transformation that reaches deep into India’s industrial backbone. This landmark campaign underscores the company’s commitment to building a technologically advanced, economically resilient, and energy-smart India, in alignment with the government’s Viksit Bharat 2047 vision.
- Embarks on a 30-city ‘Technology Tour’ to showcase over 10 future-ready solutions, driving awareness, access, and adoption at scale.
- Aims to deliver region-specific innovations for India’s industrial clusters, tailored to local needs.
- Commits to powering India’s digital backbone with smart automation.
“Our goal at Lauritz Knudsen is to provide intelligent technologies that enable our clients to work more quickly, safely, and intelligently. We are reaffirming our conviction that innovation must be available, flexible, and pertinent to the particular requirements of each Indian region through this product display. Our portfolio is built for effect, whether we’re automating a rice mill in Raipur, powering a textile mill in Coimbatore, or updating a factory in Pune,” stated Naresh Kumar, COO of Lauritz Knudsen Electrical and Automation.
The impetus is evident, as the electrical equipment sector in India is predicted to expand by more than USD 95 billion by 2029, and industrial automation is anticipated to reach USD 39.65 billion by 2033. Compared to the worldwide average, Indian businesses are already allocating 35% of their operational budgets to technological modernisation. These changes are more than simply statistics; they are a reflection of a national movement towards more intelligent and effective processes. We’re not merely introducing products in line with the Viksit Bharat 2047 vision; we’re facilitating India’s shift to a cleaner, smarter, and more future-ready tomorrow,’ he continued.
Key launches –
- Comprehensive EV Charging Ecosystem – Encompassing EV chargers, a centralised charge management system (CMS), and cloud-based customer applications, this ecosystem supports the transition to electric mobility with intelligent energy distribution and user-centric digital interfaces.
- Advanced, Intuitive and Digital Power Distribution Architecture encompassing:
- New-age air circuit breakers & high-performance moulded case circuit breakers (MCCBs), featuring state-of-the-art switching and protection capabilities, are designed for various applications and seamless integration into digital architecture platforms.
- End-to-End Industrial Automation Solutions – A new portfolio of variable frequency drives, PLCs, and HMIs designed to enhance discrete process automation, powered by the Smartcomm IoT-enabled software suite.
- Smart Numerical Protection Relays – Delivering comprehensive protection, control, and communication for both LV and MV systems.
Supported by decades of experience, Lauritz Knudsen’s most recent products are designed with a thorough awareness of India’s sectoral priorities, state-specific regulations, and geographical variation. Targeting India’s most vibrant industrial and micromarket clusters, the company is bringing its innovations to more than 30 cities as part of its wide-ranging outreach, from Pune and Noida to Bhubaneswar, Coimbatore, and Guwahati.
Lauritz Knudsen Electrical and Automation is more than just a technology provider. It is a strategic enabler of inclusive, sustainable, and future-ready growth—powering India’s journey toward self-reliance and global leadership. Through immersive showcases and stakeholder engagements with industry leaders, system integrators, engineers, contractors, and policymakers, the brand will demonstrate how its solutions directly support national priorities—whether in clean energy, agri-efficiency, or industrial modernisation.