Kinetic Green Energy and Power Solutions Ltd has signed a Memorandum of Understanding (MoU) with IIFL Samasta Finance Ltd to enhance accessibility of electric vehicles across India, particularly targeting urban, semi-urban, and rural markets. The partnership aims to bridge the financing gap and promote the adoption of sustainable transportation solutions.
Financing Initiative Launch
The financing programme is set to begin in September 2025, coinciding with the festive season when demand for vehicles typically rises. IIFL Samasta Finance will act as an accredited financier for Kinetic Green’s complete range of electric vehicles.
The financing network will span 370 IIFL Samasta branches across 13 states, including Bihar, Gujarat, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Puducherry, Rajasthan, Tamil Nadu, Uttar Pradesh, and West Bengal. The programme is expected to target over 200,000 pre-qualified customers, supported by joint marketing and co-branded campaigns.
Product Portfolio
Kinetic Green offers a diverse EV portfolio, including:
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E-Luna: A versatile electric two-wheeler suitable for business and personal use.
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E-Zulu: A high-performance electric scooter designed for urban commuting.
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Safar Series: Electric three-wheelers catering to passenger and cargo transport needs.
The company has already sold over 150,000 EVs nationwide through a network of 600+ dealers.
Leadership Statements
Dr. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, said:
“This collaboration makes it easier than ever for individuals and businesses, especially in semi-urban and rural markets, to adopt sustainable transportation.”
Venkatesh N, Managing Director of IIFL Samasta Finance, added:
“By enabling affordable financing for EVs, we aim to promote green transportation and support economic empowerment across India.”
Strategic Impact
The partnership is poised to make electric mobility more inclusive, especially in underserved regions. By combining Kinetic Green’s innovative EV solutions with IIFL Samasta Finance’s financial reach, the collaboration aims to foster a sustainable and accessible EV ecosystem in India.