Katzion, a GlobalLogic company and one of the leading digital transformation partners in the Salesforce ecosystem, has been honoured with the Salesforce 2025 Partner Innovation Award in the Automotive category. The recognition celebrates Katzion’s pioneering work with Audi Singapore on its Online Direct Sale platform, an advanced online-to-offline (O2O) retail solution that is redefining the future of automotive commerce.
A New Era in Automotive Retail
Developed entirely by Katzion and powered by Salesforce technologies, the Online Direct Sale platform enables customers to seamlessly book test drives, purchase vehicles, arrange financing, and interact with Audi’s digital ecosystem—all from the comfort of their homes or at the brand’s flagship showroom in Singapore.
The omnichannel platform integrates Agentforce Marketing, MuleSoft, and advanced data-driven intelligence to deliver a unified and immersive buying journey. Customers benefit from real-time personalisation, automated marketing workflows, and smooth digital-to-physical engagement—a first for the premium automotive segment in Southeast Asia.
Driving Digital Transformation in Automotive
The collaboration between Katzion and Audi Singapore reflects a bold response to the industry’s rapid digital transformation, as consumer expectations evolve and dealerships shift toward hybrid retail experiences.
“This recognition underscores the depth of Katzion’s innovation and GlobalLogic’s commitment to building intelligent digital ecosystems,” said Augustine Alexander, founder and CEO of Katzion. “We have partnered with Audi Singapore since 2021 to bring next-generation mobility experiences to life. The Online Direct Sale platform represents our shared vision of creating a connected, customer-centric retail experience—driven by design, data, and agentic intelligence.”
Martin Bayer, Managing Director of Audi Singapore, added, “Our mission is to redefine premium mobility through continuous innovation. The launch of our digital sales platform is a key milestone in this journey, reflecting our commitment to delivering seamless omnichannel experiences. Katzion’s expertise and partnership have been central to this transformation.”
Recognizing Excellence in Agentic Enterprise Transformation
The Salesforce 2025 Partner Innovation Awards spotlight global partners driving measurable business outcomes and advancing agentic enterprise transformation through Salesforce’s Agentforce ecosystem. Katzion’s win highlights its leadership in leveraging agentic AI, automation, and integrated Salesforce solutions to empower automotive brands with intelligent digital tools.
“Salesforce partners are helping customers build their digital labour with Agentforce and realise the full value of their agent implementations,” said Jim Steele, president, Global Strategic Customers and Partners, Salesforce. “Katzion exemplifies the kind of partner leading the agentic enterprise revolution with industry-specific innovation and transformative customer experiences.”
Shaping the Future of Agentic AI
The automotive retail landscape is rapidly evolving, and Agentic AI represents a $6 trillion opportunity globally. Katzion’s work with Audi Singapore demonstrates how AI-driven, data-enabled platforms can bridge the gap between online and offline experiences, making automotive retail more intuitive, personalised, and connected.
As the dedicated Salesforce agency for Audi Singapore, Katzion continues to manage the development, support, and maintenance of the platform, ensuring it remains at the forefront of digital mobility innovation.
The 2025 Partner Innovation Awards mark the 13th edition of Salesforce’s annual recognition program, celebrating consulting firms, ISVs, and digital agencies that deliver exceptional innovation, measurable success, and transformative impact across industries.
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