We are looking for a Market Research Analyst for GM Premium Import. He/she plays a critical role getting customers’ feedback and providing vital information to planning, marketing, sales, customer care, aftersales, and other departments within GM.
Responsibilities:
- The Market Research Analyst should have the ability to translate consumer research information into definite action plans for the company, and present key findings to local and regional leadership. Ideally, he/she should be familiar with the automotive industry from an analysis point of view, with a keen understanding of the China consumer landscape. A technical understanding of research, both qualitative and quantitative methodologies, is required.
- His/her main responsibilities will be working with Global research agencies to design, implement, monitor and gather insights from consumer research in China, and then effectively communicating customer feedback to local, regional, and global cross-functional stakeholders to drive improved business results.
- Be able to plan, execute projects timely with flexibility, and under pressure, under a collaborative, challenging, cross-team environment.
- Regular research studies include CX researches, online-panel research, brand health, messaging research, buyer behavior studies, satisfaction studies, communication research, consumer insights research and ad hoc research as required.
- He/she is the liaison between GM’s Global Market Research group and GM China. This includes adhering to global methodologies, while listening to local stakeholder needs and balancing requirements.
Qualifications:
- Bachelor or above degree in English, Business, Statistics, or Sociology is preferred.
- Good knowledge about auto industry, with 3+ years’ experience in cross functional teamwork or data analytical roles in market research/ customer experience research. Proficient in statistical concepts and applications is a plus.
- Familiar with methodologies for research design, both qualitative and quantitative (i.e: questionnaire design, focus group moderation/in-person interview research design, data analytics)
- Excellent English and Chinese communication, both speaking and writing, and proficient in Microsoft Excel and PowerPoint.
- Self-motivation, Quick learner with excellent interpersonal skills for cross-functional collaborations.
- Strong critical thinking and analytical skills, especially the ability to synthesize large amounts of data involving multiple variables into comprehensive, yet concise, actionable insights.