Fred DePerez has joined Harbinger, a prominent maker of medium-duty electric and hybrid vehicles, as Senior Vice President of Sales, the firm said. With over 30 years of experience in sales, marketing, and product strategy leadership positions for some of the most recognisable automakers, such as Toyota, Fiat Chrysler (now Stellantis), Nissan, and Hyundai Motor Group, DePerez is a seasoned professional. He is currently in charge of Harbinger’s marketing and sales departments and is in charge of boosting revenue, market share, and volume in order to hasten the company’s expansion.
DePerez has extensive experience directing enterprise-wide business change, enhancing operational skills, and carrying out strategic projects. “Fred brings the kind of proven leadership, market insight, and strong track record of successful go-to-market strategies that position us to scale effectively and lead the next chapter of growth,” John Harris, Harbinger’s co-founder and chief executive officer
DePerez developed and oversaw the global expansion of improved business management, market analytics, and model line optimisation processes for the company’s Hyundai and Genesis brands, including its Ioniq electrified vehicle (EV) line, while serving as Senior Vice President of Global Product Line Management at Hyundai Motor Group prior to joining Harbinger. Additionally, DePerez has held a number of executive roles at Nissan Motor Corporation, including head of the company’s commercial and passenger divisions. He formerly held the positions of national manager for Toyota North America and president of the Dodge brand for Fiat Chrysler.
“Harbinger is redefining what fleets should expect from medium-duty vehicles by focusing on lower acquisition cost, uncompromising quality, and the durability and warranty that commercial customers need,” DePerez stated. “Through strategic alliances and dealer network expansion, we are speeding up the business. The moment has come to provide consumers seeking a better car with next-generation products. I’m excited to assist in spearheading that endeavour.”
DePerez joins Harbinger at a critical juncture, as the business recently announced the start of serial production of its medium-duty EV chassis. DePerez reports directly to the CEO. Furthermore, it just debuted a medium-duty plug-in hybrid car to cater to fleets with greater range needs. Additionally, Harbinger just won a 2025 Fast Company World Changing Ideas award for their partnership with THOR Industries, which resulted in the creation of the first hybrid electric Class A motorhome in history.