With the iTruck campaign, Grundfos is advancing its sustainability efforts. Having travelled more than 12,500 kilometres and visited 90 Indian towns, the campaign has reached Chennai.
The ad, which debuted in Gurgaon in September 2023, highlights environmentally friendly pump technology that supports Grundfos’ objective of being Net-Zero by the year 2050.
The iTruck programme, which aims to cut greenhouse gas emissions by at least 90%, highlights Grundfos’ commitment to environmental responsibility and sustainability.
Shankar Rajaram, Director – Industry, INDO Region at Grundfos, shared “We are dedicated to advancing innovation that promotes sustainability, and our iTruck Drive campaign exemplifies this dedication as it reaches Chennai. As we travel through cities and towns, the #SustainableInnovationDrive symbolizes our dedication to a net-zero horizon by 2050 and reflects Grundfos’ deeply rooted belief in balancing technological advancement with environmental responsibility.”
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