Greaves Cotton Limited, one of India’s leading diversified engineering companies, announced the incorporation of its wholly owned subsidiary, Greaves International Trading FZE (GITFZE), in Dubai, United Arab Emirates (UAE), marking a key step in expanding its international business as part of Greaves.Next strategy.
Greaves International Trading FZE will serve as a regional hub for international trading and distribution, strengthening Greaves Cotton’s presence across the Middle East and Africa. The UAE’s strategic location will enable closer engagement with customers and partners in high-growth markets.
The new subsidiary will focus on business development and market expansion, customer engagement, technical support, channel partnerships, aftermarket services and supply chain coordination. It will provide the region access to Greaves Cotton’s portfolio, including diesel engines, gensets and powertrain solutions, across its Energy, Mobility and Industrial Solutions.
Commenting on the development, MD & Group CEO, Parag Satpute, Greaves Cotton Limited, said, “International Business is a key growth driver for Greaves and a core pillar of our GREAVES.NEXT strategy. In line with our strategic roadmap, its contribution increased from 9% to 13% in FY26. The establishment of Greaves International Trading FZE marks a significant step in strengthening our presence across the Middle East and Africa. It enhances our ability to respond with agility to market needs, deepen customer engagement, and deliver reliable, future-ready solutions. This is a focused move towards expanding our global footprint and driving sustained, long-term growth.”
This move aligns with Greaves Cotton’s strategy to scale its global footprint, enhance export capabilities, and build an integrated trading and distribution ecosystem. GITFZE will initially focus on GCC markets such as UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain with plans to expand into Levant and Africa.
Click Here to get the latest EV news and exclusive updates from EV Mechanica on WhatsApp!
