In order to enhance accessibility and support for fleet customers, General Motors (GM) has announced a strategic move to integrate its BrightDrop electric commercial vans into the Chevrolet brand. The transition will allow BrightDrop EVs to benefit from Chevrolet’s extensive commercial vehicle sales and service network. It will expand the reach of GM’s electric vehicle (EV) technology across North America.
BrightDrop was launched at the 2021 Consumer Electronics Show. Now it will operate under Chevrolet’s umbrella, offering customers GM-estimated 272 miles of combined city/highway range and advanced safety features. The move aims to capitalize on Chevrolet’s established market presence and extensive dealership network, enabling fleet operators to optimize their service and delivery operations while reducing emissions.
Scott Bell, vice president of Chevrolet, expressed confidence in the move, stating, “With the addition of BrightDrop to the Chevrolet lineup, we are combining advanced EV technology with the dependability and widespread accessibility that only Chevrolet can offer. This move strengthens our EV offerings and reaffirms our role as a leading commercial brand that enables businesses large and small to get work done.”
Certified Chevrolet dealers will be able to sell and service BrightDrop vans, further boosting uptime for commercial fleets. The integration also supports GM Envolve, GM’s fleet business, which serves commercial and government customers with tailored fleet solutions.
As GM continues to push forward with its vision for a zero-emissions future, the incorporation of BrightDrop into Chevrolet’s EV portfolio signals a commitment to scaling its electric fleet solutions for a broad range of commercial customers.
Click Here to get the latest EV news and exclusive updates from EV Mechanica on WhatsApp!