In a major push toward clean energy and sustainable mobility, GEON, a leading provider of lithium-ion green energy solutions, has announced a strategic partnership with Auto Sales India Ltd, one of Northeast India’s most trusted distributors with over 25 years of market leadership. The collaboration aims to expand access to advanced EV and inverter battery solutions across all eight Northeastern states.
Partnership Objectives and Scope
The partnership will introduce GEON’s high-performance inverter batteries and EV batteries specifically tailored for the region’s energy requirements:
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Inverter Batteries: Designed for both solar and grid-based systems, ensuring reliable power supply for residential, commercial, and industrial applications.
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EV Batteries: Targeted at the electric three-wheeler segment, supporting the region’s growing sustainable mobility ecosystem.
By combining GEON’s technological innovation with Auto Sales’ robust distribution and service network, the partnership ensures customers in the Northeast have access to reliable, high-quality, and future-ready energy solutions.
Leadership Statements
Mr. Arun Kumar Bajaj, Chairman of Auto Sales India Ltd, said:
“For more than two decades, Auto Sales has built lasting trust with customers across the Northeast. By partnering with GEON, we are proud to bring innovative green energy solutions backed by service excellence to the entire region.”
Mr. Anand Kabra, Chairman and Managing Director of GEON, added:
“This partnership reflects GEON’s mission to power India’s sustainable energy journey with smart, high-performance technologies. Together with Auto Sales’ strong regional presence, we aim to deliver future-ready solutions to every corner of the Northeast.”
Strategic Impact
The collaboration aligns with the Government of India’s vision for a ‘Viksit Bharat’ and supports the Northeast’s growing infrastructure and economic development. By introducing advanced energy solutions and promoting e-mobility, the partnership positions the region as a strategic hub for renewable energy, resilient power systems, and sustainable transportation.
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