Hyundai Group’s luxury brand Genesis is scaling back its electric vehicle portfolio in the United States, as the company has stopped production of the GV70 Electrified SUV and withdrawn the G80 Electrified sedan from the market.
According to reports, production of the GV70 Electrified at Hyundai Motor’s Alabama plant ceased in June 2025 due to sluggish sales and the upcoming expiry of US federal tax credits at the end of September. Despite a revised GV70 with a larger battery being unveiled at the LA Auto Show in November 2024, monthly sales remained weak, with only 15 units sold in July.
The GV70 was a milestone for Hyundai Motor Manufacturing Alabama (HMMA), as it became the group’s first EV produced in the US in February 2023. However, with just 2.5 years of production, the model was unlikely to achieve profitability. While no new units will be manufactured, the GV70 Electrified remains available until existing dealer stocks are cleared.
Genesis is reportedly exploring options for the SUV’s future, including shifting production to its new US facility, which is currently underutilised, or exporting vehicles from domestic factories in South Korea.
Meanwhile, the Genesis G80 Electrified sedan has been officially discontinued in the US. The model was quietly removed from the company’s website before Genesis confirmed it would not return for the 2025 model year. While a potential comeback in later model years has not been ruled out, analysts suggest that the limited demand for large electric sedans makes such a return unlikely.
This marks a significant shift in Genesis’ EV strategy for the US market, where the company faces intense competition and shifting incentives for electric vehicles.
Click Here to get the latest EV news and exclusive updates from EV Mechanica on WhatsApp!