In April of 2024, sales of Ford hybrid cars in the US reached 17,997 units, a startling 60% rise over the same period the previous year and a new monthly record.
Leading the way in this momentum is the new F-150 PowerBoost Hybrid, which broke the previous monthly record for sales in April with an astounding 93.6% increase. With its combination of efficiency and performance, the F-150 Hybrid, positioned as the best-selling full-size hybrid pickup in America, is drawing in customers. The 7.2kW Pro Power Onboard function, which increases mobility by supplying power for a variety of needs including jobsites, tailgate parties or during power outages, is notably preferred by early adopters of the 2024 model.
The Maverick Hybrid, which has emerged as the best-selling hybrid pickup overall for the year thus far, further supports the success of Ford’s hybrid lineup. Customers looking for a combination of utility and fuel efficiency continue to find the Maverick Hybrid appealing, as seen by the 26,061 units sold in the first four months of 2024. Surprisingly, 59% of these consumers are switching from other brands and market niches, with a noteworthy pattern of small SUVs being replaced with cutting-edge Maverick.
The surge in Ford hybrid vehicle sales underscores a growing trend towards environmentally conscious transportation choices among consumers, highlighting the increasing demand for hybrid pickups that offer both sustainability and practicality. As Ford continues to innovate and expand its hybrid offerings, the company remains poised to meet the evolving needs and preferences of modern drivers, driving towards a greener and more sustainable automotive future.